Monday

10:00 am - 6:00 pm

Registration

1:30 pm - 2:30 pm

General Sessions

• Rita Benson LeBlanc
  Owner/Executive Vice President
  New Orleans Saints
  
• Josh Sapan
  President & COO
  Rainbow Media

2:30 pm - 3:00 pm

Break

2:30 pm - 3:00 pm

Face Time

• Sam Howe
  Executive Vice President & Chief Marketing Officer
  Time Warner Cable
  
  
• Tony Werner
  Executive VP and Chief Technology Officer
  Comcast

3:00 pm - 4:15 pm

Concurrent Breakout Sessions

• Direct Marketing as a Strategy (Not a Tactic)
• Mark Awards Session 1
• Getting Interactive: Re-inventing Cable Television Now

Workshop

• Mark Awards Session 1

4:30 pm - 5:45 pm

Concurrent Breakout Sessions

• Sorting Out the Contract Dilemma
• Mark Awards Session 2
• iTV Idol: Ground Breaking Applications

Workshop

• Mark Awards Session 2

6:00 pm - 7:15 pm

Mark Awards Presentation / Reception

9:00 pm - 12:00 am

Monday Night Party
Sponsored by USA Network

Tuesday

7:30 am - 8:30 am

MultiChannel News Breakfast

8:00 am - 5:00 pm

Registration

8:30 am - 9:00 am

Morning Coffee

9:00 am - 10:00 am

General Session

• Youngme Moon
  Donald K. David Professor
  Harvard Business School

10:00 am - 10:30 am

Break

10:00 am - 10:30 am

Face Time

• Bob Benya
  President & CEO
  iN DEMAND
  
• Wonya Lucas
  EVP and COO, Discovery Channel and Science Channel
  Discovery Communications

10:30 am - 11:45 am

Concurrent Breakout Sessions

• Telling Isn't Selling - Adding New Sales Channels
• How Does 3D Sharpen Stories and Brands?
• Social Media Immersion and Creating the Conversation Spark in the Right Places
  (10:00 am - 2:00 pm)

11:45 am - 12:30 pm

Concurrent Breakout Sessions

12:30 pm - 2:30 pm

Lunch

12:30 pm - 3:00 pm

Workshop & Lunch

• How to Achieve Double Digit Customer Growth

2:30 pm - 3:30 pm

Concurrent Breakout Sessions

• Being Disruptive Online - A New Era of Targeted Advertising for Cable
• Treme: The Art of Building Audience and a Community
• IP Video and the Realm of Possibility

Workshop

• Challenging Ad Claims: Understanding the Process and Recent Cases
• iTV as a Marketing Tool: How to Do It

3:30 pm - 4:00 pm

Break

3:30 pm - 4:00 pm

Face Time

• Joan Gillman
  EVP & President, TWC Media Sales
  Time Warner Cable Media Sales
  
• Bob Wilson
  SVP, Programming
  Cox Communications
  

4:00 pm - 5:00 pm

General Session

• Gail McGovern
  CEO
  American Red Cross

5:00 pm - 6:00 pm

Chairman's Reception

9:00 pm - 12:00 am

Tuesday Night Party

Wednesday

8:00 am - 10:30 am

Registration

8:30 am - 9:00 am

Morning Coffee

9:00 am - 10:15 am

Concurrent Breakout Sessions

• We've Got an Appt for That... Engaging Customers in Relevant Ways
• Network Marketers: The Next Generation
• There is no Joe (or Jane) Subscriber Anymore - Marketing to a Multicultural Nation

10:30 am - 12:30 pm

Closing General Session / Brunch
Sponsored by Fox Networks

3D to D3 - Evolutionary or Revolutionary

subject to change