Advanced video services are not just theory anymore. They are moving beyond the technical papers, emerging from the laboratories, coming out of field trials, and appearing in consumers’ homes.

To chronicle cable’s progress, the following case studies present developments in the field involving a variety of emerging interactive and on-demand services.

The case studies show how cable is developing and deploying the tru2way™ platform, enhanced TV (ETV), and related technologies. The emerging advanced services will offer new business and marketing opportunities for all of the players involved in providing cable television.

See these case studies as part of the full Advanced Video Field Guide.

 

How Bright House and Cisco Launched Tru2way Bright House Networks, with Time Warner Cable, is the first multiple service operator to successfully convert its cable system infrastructure to a tru2way-enabled environment. The cable operators have been partners with Cisco on tru2way initiatives since 2005. More

Cox Jumpstarts Tru2way With an Interactive Guide At the heart of cable’s tru2way deployments are new interactive program guides that support tru2way devices and serve as a launch pad for advanced video services. Cox Communications, one of the many cable providers committed to tru2way, is developing a Next Generation Interactive Program Guide (IPG) that will support tru2way HDTVs and provide advanced navigation for its entire HD customer base. More

Start Over Makes a Great Leap Forward When Time Warner Cable’s Start Over service initially launched, it attracted its share of naysayers. Why would consumers want a service that merely allows them to restart an ongoing TV show from the beginning? It provides only a fraction of the full functionality of video-ondemand or a DVR. The naysayers were wrong. More

Buckeye Testing Centralized Delivery of ETV As more interactive applications become available, cable operators large and small will want to receive and deploy them in the most efficient manner possible. But what’s the best way for them to achieve that?  More

Ordering with the Click of a Remote One of the promises of interactive TV is that it will provide an easy avenue for cable marketers to upsell new services directly through television. Showtime Networks already is putting the promise into practice with its Showtime Marketing Application, which enables viewers to interactively sample Showtime originals, learn about Showtime Networks’ channels, and order the pay service by using their TV remote. More

Love Your DVR? Use it Everywhere, With Anything Since digital video recorders have become a mega-hit with consumers, cable is in a position to leverage DVR capability to extend TV content and personal media around the home, and even outside of it. More

Gluing All of the Tru2way Pieces Together The tru2way platform offers a standardized means for cable operators to create a framework to display a user interface (UI), on-demand menu, interactive applications, and widgets. But integrating all of those pieces with the technology that runs them can be a tricky business.  More

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