It’s all about you, isn’t it? Well, that’s OK. Tru2way interactivity makes it all about you, your business and your consumer.

There are tremendous benefits for players throughout the television value chain: content creators, applications developers, TV networks, advertisers, cable companies, device makers, retailers, and, of course, consumers.

The tru2way platform is a vehicle for bringing creations, products and brands to a consumer in a way that forges a deeper one-to-one customer relationship.

CONTENT CREATORS - Television producers can add interactive elements and On Demand features to enhance storytelling and build a loyal and lasting audience.

CONTENT OWNERS - Movies and other content can increase in value through an enhanced relationship with viewers—and generate more On Demand and merchandising revenue.

APPLICATION DEVELOPERS - Applications that have made the Web a platform for one-to-one interactions can be brought to television in a way that fits the medium.

TV NETWORKS - Engaged viewers support ratings, brands and ad revenues. Networks will finally have a standardized, national and cost-effective interactive TV launch pad.

ADVERTISERS - Cable’s infrastructure enables advertisers to target their best customers with addressable advertising and get accurate response measurement in return.

CABLE COMPANIES - New devices, interactive applications and cross-platform services add stickiness to the cable bundle.

DEVICE MAKERS - Consumer electronics manufacturers and other device makers can expand their product lines for both the cable and retail markets.

RETAILERS - Electronics stores will have new product lines to sell, all supported by tru2way branding and messaging.

CONSUMERS - They’ll enjoy a wealth of new, convenient TV program innovations, devices, enhancements and viewing experiences that satisfy their individual interests.