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Widgets for TV – Complementary or Conflicting TV Experience?
Free Member Webcast: May 5th at 4 pm EDT
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Consumers are intrigued with Widgets for TV,
especially those that provide emotional or
social appeal.
See examples of widget
applications in use today and possible
for tomorrow. Understand the range
of offerings cable’s competitors have rolled out,
from games and weather to movies and social
media.
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Speakers
Todd Walker
SVP - Video Product Development
Comcast
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John Hashimoto
Director of Product Development, ITV &
VOD
The Weather Channel
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Moderator
Mike Bloxham
Ball State University Center for
Media Design
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Widget Wonders We’ll Answer
Widgets for
TV
101
What are consumers saying about Widgets
for TV?
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What types of Widgets
for TV are most popular and effective?
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What are the most popular Widgets
for TV genres?
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Where are Widgets for
TV
currently running and what do they do?
What’s the business model for Widgets
for TV?
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What level of
investment is required to develop and deploy Widgets for TV?
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How do/can Widgets for
TV generate revenue?
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What's the impact, if
any, on advertising?
Best performance attributes
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Are there standards or
guidelines one can acquire?
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What challenges will MSOs and Programmers face in developing Widgets
for TV?
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How do we avoid
clutter and collision between Internet enabled Widgets for TV and
content provider Widgets for TV?
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