Life is a Stream: Understanding Consumers’ Viewership of TV Shows/Movies via the Internet on TV
Explore Evolving Viewing Behaviors
For pricing information, please contact Linda LaVigne at linda@ctam.com or at 301.485.8923.
Discover the Impact of Internet Video on the TV and Consumers' Evolving Viewing Behaviors
Everyone has questions. We'll provide answers . . .
- Who’s watching TV shows/movies from the Internet on their TV set?
- What types of content are consumers watching?
- How often do they stream or download video to the TV?
- What devices are being used to stream or download video to the TV?
- What Web sites or services do viewers go to for content (e.g. Netflix, Blockbuster, Amazon, Hulu, YouTube)?
- How does viewership of TV shows/movies from the Internet on TV affect viewing of linear TV, DVR, On Demand as well as viewership on the computer?
- Does viewership of Internet video content make consumers seek out similar content on their linear network?
- How does the quality of the experience stack up to viewership on other platforms?
Study Objectives Include:
- Uncover barriers to initial adoption and drivers for usage;
- Investigate the context in which people choose to view via Internet on TV;
- Explore benefits of accessing via the Internet on TV via various means;
- Discover the types of programming viewed via the Internet on TV;
- Understand effect on viewership via linear, on computer, DVR, etc.;
- Delve into unique and common usage patterns/device preferences; and
- Link preferences and usage to situational factors and reveal impact of life stage.
More than a simple A&U study, this research includes both qualitative and quantitative components as follows:
Methodology:
Qualitative Component: Within the groups we’ll uncover how and why consumers are accessing TV shows/movies on the Internet via the TV set among user groups.
Sample:
- Age 18-49
- Minimum of 5 hours of television watched per week
- Mix of cable, satellite, telco subs and those without a TV service provider
- High speed Internet in HH
- Must not have participated in market research study in last 3 months
- Must not be employed in related field/industry (e.g. TV or movie industry, cable, satellite, telco provider, market research, etc.)
- Must have personally viewed full-length TV content through the Internet on the TV set at least once in the last week or more via the following ways:
- 1 group of "users" who watch full-length video from their PC connected (wired or wireless) to their TV set
- 1 group of "users" who watch full-length video from their video game consoles on their TV set (Xbox 360, PS3 or Wii)
- 1 group of "users" who watch full-length video from their Internet-enabled TV set or Blu ray player
- 1 group of "users" who use more than one of the above methods or any other method (e.g. AppleTV, Roku, Vudu, etc.)
Quantitative Component:
- N=750
- 18-49 years
- 50% men, 50% women
- Must watch at least 5+ hours of television in a typical week
- Mix of cable/satellite/telco + former pay TV service subs
- Must have high speed Internet
- Must not have taken a television survey in the last 3 months
- Must not be employed or have relatives employed in target industries
- Respondents must have personally watched full-length TV shows and/or movies from the Internet to the TV set on at least one of the following devices at least once in the past month:
o Computers or laptop, netbook or iPad
o Video game consoles (Xbox360, Sony PS3, Nintendo Wii)
o “Internet-enabled TVs” OR “Internet-enabled Blu-ray players (non-PS3)”
o ITV devices such as AppleTV, Roku Box, Vudu or Boxee
Deliverables:
By subscribing to the study, you will receive the following deliverables:
- Full set of banners from the quantitative survey
- Executive Briefing Report: Briefing document ideal for presenting to executives and internal clients.
- Full Comprehensive Report: A full report, including a topline executive summary, in-depth analysis and integrated graphics for both the qualitative focus groups and quantitative respondents.
Order Information:
For pricing information, please contact Linda LaVigne at linda@ctam.com or at 301.485.8923.
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