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 Life is a Stream.

Life is a Stream: Understanding Consumers’ Viewership of TV Shows/Movies via the Internet on TV

Explore Evolving Viewing Behaviors

 

For pricing information, please contact Linda LaVigne at linda@ctam.com or at 301.485.8923.

Discover the Impact of Internet Video on the TV and Consumers' Evolving Viewing Behaviors

Everyone has questions.  We'll provide answers . . .

  • Who’s watching TV shows/movies from the Internet on their TV set?
  • What types of content are consumers watching?
  • How often do they stream or download video to the TV?
  • What devices are being used to stream or download video to the TV?
  • What Web sites or services do viewers go to for content (e.g. Netflix, Blockbuster, Amazon, Hulu, YouTube)?
  • How does viewership of TV shows/movies from the Internet on TV affect viewing of linear TV, DVR, On Demand as well as viewership on the computer?
  • Does viewership of Internet video content make consumers seek out similar content on their linear network?
  • How does the quality of the experience stack up to viewership on other platforms?


Study Objectives Include:

  • Uncover barriers to initial adoption and drivers for usage;
  • Investigate the context in which people choose to view via Internet on TV;
  • Explore benefits of accessing via the Internet on TV via various means;
  • Discover the types of programming viewed via the Internet on TV;
  • Understand effect on viewership via linear, on computer, DVR, etc.;
  • Delve into unique and common usage patterns/device preferences; and
  • Link preferences and usage to situational factors and reveal impact of life stage.


More than a simple A&U study, this research includes both qualitative and quantitative components as follows:

Methodology:

Qualitative Component:  Within the groups we’ll uncover how and why consumers are accessing TV shows/movies on the Internet via the TV set among user groups. 

Sample: 

  • Age 18-49
  • Minimum of 5 hours of television watched per week
  • Mix of cable, satellite, telco subs and those without a TV service provider
  • High speed Internet in HH
  • Must not have participated in market research study in last 3 months
  • Must not be employed in related field/industry (e.g. TV or movie industry, cable, satellite, telco provider, market research, etc.)

  • Must have personally viewed full-length TV content through the Internet on the TV set at least once in the last week or more via the following ways:
    • 1 group of "users" who watch full-length video from their PC connected (wired or wireless) to their TV set
    • 1 group of "users" who watch full-length video from their video game consoles on their TV set (Xbox 360, PS3 or Wii)
    • 1 group of "users" who watch full-length video from their Internet-enabled TV set or Blu ray player
    • 1 group of "users" who use more than one of the above methods or any other method (e.g. AppleTV, Roku, Vudu, etc.)

 
Quantitative Component:
 

  • N=750
  • 18-49 years
  • 50% men, 50% women
  • Must watch at least 5+ hours of television in a typical week
  • Mix of cable/satellite/telco + former pay TV service subs
  • Must have high speed Internet
  • Must not have taken a television survey in the last 3 months
  • Must not be employed or have relatives employed in target industries

     
  • Respondents must have personally watched full-length TV shows and/or movies from the Internet to the TV set on at least one of the following devices at least once in the past month:

o    Computers or laptop, netbook or iPad

o    Video game consoles (Xbox360, Sony PS3, Nintendo Wii)

o    “Internet-enabled TVs” OR “Internet-enabled Blu-ray players (non-PS3)”

o    ITV devices such as AppleTV, Roku Box, Vudu or Boxee

 

Deliverables:

By subscribing to the study, you will receive the following deliverables:

  • Full set of banners from the quantitative survey
  • Executive Briefing Report: Briefing document ideal for presenting to executives and internal clients.
  • Full Comprehensive Report:  A full report, including a topline executive summary, in-depth analysis and integrated graphics for both the qualitative focus groups and quantitative respondents.

 

Order Information:

 

For pricing information, please contact Linda LaVigne at  linda@ctam.com or at 301.485.8923.

    
 
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