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| For Immediate
Release The CTAM Summit to Feature Nintendo Executive Cammie Dunaway (Alexandria, VA – July 22, 2008) – The Cable & Telecommunications Association for Marketing (CTAM) announces that Cammie Dunaway, Executive Vice President, Sales & Marketing, Nintendo of America Inc., will be a keynote speaker at the CTAM Summit in Boston, November 9 – 11, 2008. Dunaway's impressive experience has led her to apply - and modify - classic package goods marketing to tech-based products. The result is to identify new audiences, new messaging and new tactics to effectively reach consumers with the excitement of products like the Wii. Before joining Nintendo, Dunaway was Chief Marketing Officer at Yahoo! where she oversaw the company’s consumer, enterprise and partnership marketing initiatives, from brand and marketing communications, to product planning and positioning, to execution of customer acquisition and retention strategies. She also spent 13 years at Frito-Lay where she served as the company’s Chief Customer Officer and as VP of Kids and Teens brands. The CTAM Summit 08 will be held at the Hynes Convention Center in Boston. For more information and to register, go to: www.ctamsummit.com. # # # CTAM, the Cable &
Telecommunications Association for Marketing, is dedicated to helping
the cable business grow. As a non-profit professional association, CTAM
provides marketing education and networking opportunities to more than
5,500 members, through conferences, consumer research, publications,
www.ctam.com, a network of regional
chapters, and the CTAM Executive Management Program at the Harvard
Business School. CTAM also facilitates unified, national cooperative
marketing efforts on behalf of its corporate members, such as the Cable
Movers Hotline (SM), Business Services Initiative, and On Demand
Consortium. Consumers can learn about cable's advanced services and see
offers from their local providers at the CTAM-supported
www.ThisIsCable.com (SM). |
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www.ctam.com |
201 North Union Street,
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