Our Business: Research.
The following are paid listings. If you are interested in listing your company here, please contact Dana Fragnol-Piteo, CTAM Research Manager.
Ascolese Associates
4318 South 35th Street
Arlington, VA 22206-1804
P: 703.671.4650
F: 703.671.4652
Contact: Grace Ascolese, President
Email: ascolese@aol.com
Ascolese Associates, a consulting firm that specializes in information-based marketing solutions for companies in the cable, direct broadcast, telecommunications, online and interactive industries.
We provide clients with a strategic understanding of the consumer perspective –– a cornerstone of successful marketing. Our research is targeted to help marketers grow their business by guiding multi-channel television providers with their acquisition, retention, programming, packaging and pricing, and positioning decisions.
Research programs are designed to provide management-oriented results.
BETA RESEARCH CORPORATION
6400 Jericho Turnpike, PO Box 9018
Syosset, NY 11791
P) 516.935.3800
F)516.935.4092
www.betaresearch.com/cable
Contact: Andy Klein, President, Cable TV Division
Email: andy@nybeta.com
Contact: Terry McNiff, Vice President, Cable TV Division
Email: terry@nybeta.com
Conducts national annual syndicated studies including:
• Beta Cable Subscriber Study-Evaluation of Basic Networks
• Beta Multichannel Subscriber Study-Interest in Emerging/Digital/Mid-Sized/VOD/HD Networks
• Beta Cable Subscriber Study-Brand Identity of Basic/Broadcast Networks
• Evaluation of Basic Cable Networks among DBS Subscribers
• Evaluation of Digital Basic Networks among Digital Cable Subscribers
• Beta Cable Operator Study on Channel Carriage
• Beta Cable Operator Study-Evaluation of Basic Networks
• Beta Local Ad Sales Executive Study-Evaluation of Basic Cable Organizations
• Beta Ad Executive Study-Evaluation of Basic/Broadcast Networks
Also conducts custom surveys focusing on interest in new cable services and evaluation of existing cable services. Also conducts focus groups using moderators with significant cable experience.
C&R RESEARCH SERVICES, INC
500 North Michigan Ave
Ste 1200
Chicago, IL 60611
P) 312.828.9200
F) 312.527.3113
Contact:
Quantitative Specialists:
Lynne Bartos, V.P.
Jeff Berman, E.V.P.
Steve Stallard, S.V.P
Monica Patanella, Director
Qualitative Specialists:
Mary McIlrath, V.P.
Robert J. Relihan, Ph.D., SVP
Email: LynneB@crresearch.com
C&R is a full-service custom research firm with over 40 years of experience providing both consumer and business-to-business research. C&R has expertise in both qualitative and quantitative research methodologies, and we have been conducting cutting edge research within the cable television and telecommunications industries for over 20 years.
C&R is renowned for its innovate and dynamic research solutions. This spirit of innovation started with C&R’s founder, Dr. Saul Ben-Zeev, who was one of the first researchers in the 1950s to recognize the potential of group interviewing. Today, our pioneering approach continues as the communications revolution provides C&R with enormous opportunities to create new and innovative research methodologies to find answers to our clients' most pressing research questions.
Visit our Web site to find out more about C&R and how we are harnessing new technology to address the evolving needs of the cable and telecommunications industry.
Visit www.crresearch.com to learn more about C&R's:
Centris
6310 San Vicente Blvd., Suite 430
Los Angeles, CA 90048
P: 877.723.6874
F: 323.549.9738
www.centris.com
Contact: David S. Klein, Executive Vice President
dklein@centris.com
Paul Rappoport, Executive Director
prappoport@centris.com
Centris is a leading marketing and competitive intelligence company with expertise in media, entertainment, communications and technology. Serving as both a research resource and an analytical engine, Centris is the only firm that continuously tracks consumer and household media habits. Centris provides the framework for computing market size and share, assessing the competitive environment, and forecasting demand in the marketplace.
Centris’ omnibus study, CEO, allows clients the opportunity to quickly and cost-effectively survey national and regional consumers, without commissioning a full research study. Centris conducts over 4,000 completed telephone interviews each month – approximately 50,000 nationally projectable interviews each year. Each household record contains a full range of valuable data for targeting and higher level analysis.
Centris’ analytics track and provide industry-standard estimates for over 75 industry metrics and provides estimates at the neighborhood level. This provides clients with targeted, accessible, timely and projectable data through a suite of informational products built upon a core household portfolio of products.
ConStat
2001 Addison Street
Berkeley, CA 94704
P: 510.540.1803
F: 510.486.1901
www.constat.com
Contact: Paul Ernst, Vice President
Email: pernst@constat.com
Contact: Tim Trickett, Vice President – Business Development
Email: ttrickett@constat.com
ConStat is a full service primary research company specializing in media, Internet, telecommunications, and technology services.
With nearly 20 years conducting studies on consumer, B2B and international audiences, and a team whose senior members held positions as Research Directors for leading cable and telecommunications companies, ConStat provides a powerful set of interrelated skills that deliver insightful research results.
We have a long record of successfully managing projects on consumer new technology adoption, market segmentation, product demand estimation, pricing and service bundling, and have done so with some of the industries best respected organizations.
We understand the challenges and opportunities presented by the convergence of video, voice and data, and by the introduction of new media technologies for consumers and businesses. With that our team helps operators, networks, and technology partners create new business models, consumer interfaces, and content.
This, plus a keen focus on your objectives, zealous project management, and clear, insightful reporting by senior researchers are the hallmarks of our media technology practice.
Decision Data Collection, Inc.
(Decision DC)
4300 Plank Road, Suite 190
Fredericksburg VA 22407- 0102
P) 888.283.3913
F) 540.785.8562
Contact: Gary Brown, Executive Vice President
Email: GBrown@decisiondc.com
DDC Research may not sound very familiar to you. Then again, this quote may not sound familar to you either.
"Not like the brazen giant of Greek fame. . ."
But, sometimes things may be worth taking a little deeper look into, such as more of the above quote:
"Give me your tired, your poor, your huddled masses yearning to breathe
free, the wretched refuse of your teeming shores."
. . . such beautiful words on the Statue of Liberty.
DDC Research was founded when the Washington Redskins, Baltimore Orioles, and Philadelphia 76er's were all World Champions; "Goodnight Beantown" and "Jennifer Slept Here" could be seen on nightly network television; and the FCC authorized Motorola to begin testing the first cellular phone service (in Chicago).
We're not the biggest research company around, but we can guarantee you one thing: no other research company surpasses us with respect to our understanding of, and commitment to, the basic foundations and fundamentals of research, which have not changed since Jennifer slept wherever Jennifer was sleeping.
DDC Research. . . we believe in accuracy in research as well as reliability of results. . . you can check us out at www.DDCResearch.com.
Hall and Partners
811 W 7th St, 10th Floor
Los Angeles, CA 90017
P: 213.239.9969
F: 213.239.9979
www.hall-and-partners.com
Contact: Carrie Stojack, Managing Partner
s.stojack@hall-and-partners.com
Contact: Anita Wang, Account Director
a.wang@hall-and-partners.com
Hall & Partners is a specialist brand and communications research agency providing full-service primary research to a variety of industries, including telecommunications, technology and Internet. We are a vibrant and passionate research-based consultancy that has grown dramatically over the past ten years with 270 consultants in New York, Chicago, Los Angeles and London.
Our approach is ‘discipline agnostic’ in that we offer quantitative, qualitative and cultural anthropological perspectives. Similarly, we are equally comfortable online and offline, both in terms of traditional and digital brands and communications, as well as all types of online and offline research techniques covering attitudinal and behavioral measurement.
We have extensive experience in both tracking and pre-testing communications for various cable and entertainment companies across the country and have a solid understanding of the challenges in the industry. Our company was built on strong partnerships with our clients and their agencies to develop research that will provide insights that are meaningful and actionable.
Horowitz Associates, Inc./Surveys Unlimited
1971 Palmer Avenue
Larchmont, NY 10538
P: 914.834.5999
F: 914.834.5998
www.horowitzassociates.com
Contact:
Howard Horowitz, President
howardh@horowitzassociates.com
Adriana Waterston, VP, Marketing and Business Development
adrianaw@horowitzassociates.com
25 years experience serving the cable industry with custom quantitative and qualitative research services ranging from the traditional—telephone or online surveys, focus groups, in-market trials—to the innovative— in-home ethnographic projects, interactive online research communities, custom panels, man-on-the-street videographies. We are a pioneer and leader in the field when it comes to Hispanic and multicultural research.
For networks, we study:
Network/brand evaluation and tracking
Consumer interest in/preferences for new programming, channels
Cross-platform relationships with media brands
Latino/Multicultural branding, programming, positioning
Affiliate sales and marketing support
For MSO and system-level distributors:
Acquisition, retention, and win-backs
Packaging, pricing and bundling
Customer satisfaction and NPS tracking
Hispanic and multicultural branding, programming, packaging
Adoption and usage of new technologies
We publish a series of syndicated studies tracking adoption and usage of traditional and new media platforms including State of Cable and Digital Media, Multiplatform Content and Services, FOCUS: Latino, and FOCUS: African America.
iModerate Research Technologies
720 S. Colorado Blvd. Suite 500 N.
Denver, CO 80246
P: 303.333.7880
F: 303.333.7844
www.imoderate.com
Contact: Adam Rossow, VP, Sales and Marketing
arossow@imoderate.com
Jennifer Drolet, VP, Client and Moderating Services
jdrolet@imoderate.com
iModerate is an online market research firm that listens, connects and digs deeper with consumers to deliver the research story you need to win in the marketplace.
Our customized approach utlizes live, online, one-on-one, professionally moderated interview sessions to engage consumers in a discussion and personalize your research. Utilized within an online survey for a hybrid approach or as a stand-alone qualitative method, these sessions deliver candid insight to give you a holistic view of the consumer.
iModerate has helped countless organizations get more out of their research. In particular, we have tremendous experience in the media and entertainment industry. From ad tests to pilot tests, iModerate has broadened the online research capabilities for our cable, direct broadcast, telecommunications, online and interactive clients by providing them with essential qualitative insight.
Insight Research Group
50 Hudson Street, 2nd Floor
New York, NY 10013
P: 212.584.2323
F: 212.584.2324
www.insightresearch.biz
Contact: Erica Rutt, Vice President
ericar@insightresearch.biz
Insight Research Group is a brand research and strategy firm. We apply a people-first approach to arrive at business-first solutions. We don't stop until we crack the code of what really moves your consumer, leverages your business assets and elevates your brand. We work in a broad range of industries including fashion, entertainment media, youth, travel, packaged goods, higher education and more. Our qualitative and quantitative methods are grounded in established social science techniques and are reengineered to be culturally relevant to consumers and brands.
Frank N. Magid Associates, Inc.
1775 Broadway Suite 1401
New York, NY 10019
P: 212.974.2310
F: 212.515.4540
www.magid.com
Contact: Jill Rosengard Hill, Senior Vice President
Jrosengardhill@magid.com
Contact: Jack MacKenzie, Executive Vice President
jmackenzie@magid.com
Frank N. Magid Associates is a leading media and entertainment research and strategy firm, founded in 1957. With offices in New York, Los Angeles, Minneapolis and Cedar Rapids, Iowa, we serve the cable industry with a research-based multi-platform perspective. We leverage our experience in the broadcasting, Internet, Wireless, gaming and publishing industry to develop programming and brand strategies for our cable clients, both networks and MSOs. Our goal is to develop research-based strategies that lead to our client’s success. We team our PhD analysts with our programming, branding, talent, and advertising experts to provide comprehensive service and actionable recommendations.
We conduct qualitative and quantitative research: telephone and online surveys, mall intercepts, executive interviews, usability testing, focus groups, ethnographic, in-home and interactive media clinics to diagnose issues and measure audience attitudes, awareness, and usage. We operate our own calling center and online company, Surveysonline.com. We are experts in segmentation, conjoint analysis and the leading provider of customized VOD, HDTV and iTV research. We have specific expertise in generational insights based on our Millennial Strategy Program.
JD Power and Associates
200 Connecticut Avenue
Norwalk, CT 06854
P: 203.663.4100
Web site
Contact: Frank Perazzini, Director
frank.perazzini@idpa.comContact: Steve Kirkeby, Executive Director
steve.kirkeby@idpa.com
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| J.D. Power and Associates helps companies in the telecommunications industry improve their products and services by providing them with the tools and actionable information they need to deepen customer loyalty and retention, helping them to become—and stay—profitable. J.D. Power asks the relevant, important questions of our clients’ customers to develop independent benchmarking studies and ongoing tracking studies, watches the trends and consumer behavior, and listens to the Voice of the Customer through unique web intelligence and consulting solutions. J.D. Power also conducts customized research and satisfaction measurement on a proprietary basis utilizing a variety of data collection methods. Our clients have access to weekly, monthly, or quarterly data on demand to identify issues and enable quality and customer satisfaction process improvements. Our research solutions give our clients a competitive advantage by helping them understand and integrate the Voice of the Customer into their strategic planning and operational activities. |