You name it, we’ve researched it.
A road map to the TV apps landscape. The influence of social media on viewing choices. New ways that viewers learn about TV programs. Internet video drivers and barriers. And that’s just a sample. CTAM Research Studies are original, topical and timely. And available here.
Studies Available for purchase include:
How Chatter Matters in TV Viewing (2012)
Today, social TV has a whole new meaning. The days of waiting to talk about last night’s TV shows around the water cooler are over. Right at their fingertips (or thumbs), viewers can now use a variety of devices and platforms to chat about programming as it airs. From co-viewing with friends/family to texting, tweeting, downloading apps or visiting online blogs, social TV has expanded beyond the physical space into the virtual world of the digital age. So, how do social interactions and chatter impact and augment TV viewing, brand loyalty and engagement?
Watchapalooza! How Consumers Decide What to Watch When, Where, and Why (2012)
We all know that consumers have a dizzying array of choices available to them in today’s media and entertainment landscape…aside from linear TV, VOD and DVR’d content, we know that…
- 36 million mobile phone owners now watch video on their phones—an increase of 26% percent since last year
- Already, 33% of tablet owners report accessing TV shows on their tablet daily, and 26% report accessing movies via their tablets daily.
- Accessing content via game consoles is also a growing trend, up 9% points from 2010 to 23% in 2011
Still, do we really understand why they make the choices they do?
CTAM Co-op Studies from previous years are now available for substantially discounted rates!
A Roadmap to Video APPs (2011)
Consumer APPetites are increasing along with the explosion of devices that support apps. An average of 300 apps per second** are being downloaded through the two leading platforms (Apple & Android). This study includes an exploration of cross-platform APP usage on Smartphones, tablets and Internet-connected TVs and devices (game console, Blu-Ray players) and provides a 360 degree view of APP related attitudes and behaviors and includes:
Watching Gens X,Y and I (2011)
With the explosion of new technologies and platforms over the recent decades, younger generations have been raised in a new entertainment world with content available anytime, anywhere. The 2011 CTAM study, Watching Gens X, Y & i: How Lifestyles Impact Viewing Behaviors investigates younger demographic groups (specifically ages 13-17, 18-24 and 25-34) to determine the effect of lifestyles and life stages on media and technology adoption, as well as include C&R Research's YouthBeat™ research on parents' perspective on teens' media usage.
Life is a Stream (2010)
Discover the Impact of Internet Video on the TV and Consumers' Evolving Viewing Behaviors. This 2010 study uncovers barriers to initial adoption and drivers for usage, investigates the context in which people choose to view via Internet on TV, explores benefits of accessing via the Internet on TV via various means, discover s the types of programming viewed via the Internet on TV, understands effect on viewership via linear, on computer, DVR, etc., delves into unique and common usage patterns/device preferences and links preferences and usage to situational factors and reveal impact of life stage.
Focusing on the 3DTV Experience (2010)
This comprehensive study examines consumers’ real perceptions of 3DTV by exposing them to 3DTV content across numerous genres, including video games, in both qualitative focus groups and a full quantitative study. By better understanding how 3DTV will impact technology adoption and consumer behavior, cable companies, programmers and advertising agencies can get the insights they need to plan their 3DTV strategy.
Lifestages Study (2009)
This study examines a variety of life stages, age groups and life styles to discover the value and opportunities for cable and advertising, not only among Millennials, but among all age and life stage groups, with a special concentration on those ages 40+ and 50-64. This study also examines the advertiser appeal, marketing opportunities and profitability of various life stage groups in media, TV, products and services.
Television, Online, Mobile: A Deep Dive Into the Three Screen Experience (Wave 5) (2008)
With the growing importance of video content online and via mobile, consumers have more entertainment alternatives at their disposal – as a result, marketing to these consumers has become increasingly complex. Television, Online, Mobile: A Deep Dive Into the Three Screen Experience (Wave 5 of the CTAM Tracking Study) includes two comprehensive studies designed by research thought leaders from the CTAM Research Committee for an affordable and strategy-defining roadmap.
*All 5 Waves of the CTAM Tracking Study are also available: CTAM’s multi-year groundbreaking study examines trends in consumer consumption, attitudes and behaviors as it relates to consumer perceptions of, experiences with, and interest in new products and services, awareness and impact of new technologies (e.g. HDTV, DVRs, broadband content, mobile video devices) on TV viewing dynamics and household purchase and usage patterns and behavior including who decides, influences, pays for, orders and uses new products/services.
Watching On Demand and DVRs: the Impact on TV Viewing (2008)
Discover how the growth spurt of On Demand and DVRs has affected television viewing behavior and media habits in the 2008 CTAM Co-op Study, Watching On Demand and DVRs: The Impact on TV Viewing. Through this study’s extensive analysis on On Demand and DVR use and behavior, cable companies can further increase use and adoption, and programmers can help drive viewers to their networks through the use of these technologies.
For more information on available studies and to purchase studies please contact Linda LaVigne at linda@ctam.com or 301.485.8923.