AI and Marketing: An Innovative Strategy for Brand-Buyer Connections
With the newest AI tools being used to foster more personalized brand strategies, marketing leaders are seeing a major impact on positive customer acquisition. Discover more on how generative AI tools better inform customers, personalize their viewing experiences and help speed up their decision-making process with CTAM’s AI resource page.
CTAM believes in the power of collective impact. By driving collaboration on board-directed priorities, together we deliver results that benefit the industry, support each member company and enhance individual knowledge on important trends.
Business Services
Supports MSO commercial services double-digit growth through the delivery of best practices, education, increased customer awareness and sales support, as well as position cable as a national competitor to the vertical and enterprise market segments. Click here for more info.
Key Focus
- Exploring new B2B partnerships and markets
- Expand sales agent and partner programs to drive incremental business for MSOs
- Meet or exceed the 2022 lead results for BusinessServciesConnect.com, connecting businesses to the leading national business cable providers
Cox Communications
CTAM Lead
Participating Companies
Content Discoverability
A specialized group of industry executives sharpen methods that increase content discoverability thorough metadata practices in a world of search, recommendation, algorithms and voice assistants. Click here for more info.
Key Focus
- Educate stakeholders about consumer content discovery behaviors and technology influences (voice, search tools, etc.) through relevant research studies.
- Identify best practices for metadata management to strengthen viewer search and navigation results.
- Stimulate process efficiencies, reduce potential error vulnerabilities and influence consistent metadata management practices across platforms
CTAM Lead
Participating Companies
50% of movers add or drop at least one streaming service during the move process
HarrisX Q1-2021 Mover Study
Industry Positioning
Content + Connectivity
This collaboration is a long-term effort to shift consumer perceptions of our industry. Now more than ever, content and connectivity support one another. In fact, the #1 reason people increased broadband speeds in the last year is to stream more content. A robust broadband connection enables a better streaming experience. Click here for more info.
Key Focus
- Helping consumers make smart choices about their TV options
- Amplifying Gigabit Internet and WiFi benefits for supporting connected lifestyles and streaming entertainment
Advisors
Katina Arnold
VP, Communications, Sales & Marketing
ESPN
David McNaughton
SVP, Marketing & Consumer Services
Mediacom Communications Corporation
Jim Maiella
Executive Vice President and Co-Head of Corporate Communications
AMC Networks Inc.
Dave Wittman
VP, Marketing
Armstrong
CTAM Lead
Participating Companies
Every year more than 13 million US households move and nearly 50% of all residential connects result from moving
Mover Program
Drives mover leads to member companies and develops best practices for mover marketing in order to advance our collective understanding of the mover landscape through an annual research study. Click here for more info.
Key Focus
- Generate 7 Million high-quality mover leads
- Leverage the industry’s combined knowledge and expertise to develop best practices
- Expand our understanding of mover needs and behaviors with original primary research
Co-Chairs
Jason Axsom
Director Mover Marketing
Cox Communications
David Wittmann
VP, Marketing
Armstrong
CTAM Lead
Participating Companies
Piracy and Password Sharing
Reduce financial impact by identifying behavioral drivers, aligning tactics with other organizations, and establishing communications framework to inform and educate. Click here for more info on piracy.
Goals
- Educate consumers about the risks of accessing content from illegitimate sources
- Identify and leveraging influencers outside the ecosystem to serve as anti-piracy advocates
- Align tactics with other organizations engaged in piracy mitigation and copyright infringement litigation, such as the MPAA/ACE, Digital Citizens Alliance, US Chamber of Commerce and others.
Advisors
Deena Demasi
CTAM Board Executive Member
EVP, U.S. Networks Distribution Marketing, Paramount
Kevin Taylor
Fellow
Comcast
Vicki Lins
President & CEO
CTAM
CTAM Lead
Participating Companies
For more information on these business initiatives, drop us a note
