Prefer to see this guide in an easy-to-print PDF format instead? Here you go (2MB PDF).

The tru2way™ platform, formerly known as the OpenCable™ Application Platform (aka OCAP™), promises to dramatically increase cable’s capability to create and deploy an array of exciting new interactive services for consumers.

© Panasonic

Tru2way technology establishes a common software platform that enables cable companies, network programmers, consumer electronics companies and others to extend interactivity to television and many other devices. With the technology comes an array of new business and revenue opportunities.

But what exactly is tru2way? How does it work? What does tru2way software enable, and how can cable programmers, MSOs, application developers, consumer electronics companies, retailers and marketers use it to their advantage?

CTAM created this Tru2way Guide, written by veteran cable writer Craig Leddy, to provide answers — in plain English — to key tru2way questions. Through this Guide you’ll learn how the tru2way platform is being used to:

• establish a national platform to easily deploy new interactive TV content and features;
• ensure that a programming network’s interactive content will run on different cable systems, set-top boxes and consumer electronics devices;
• give content developers a standard, cost-effective way to “write once, run anywhere;”
• support a retail market for interactive cable-ready set-top boxes, HDTVs, DVRs, portable players and other new gadgets; and
• open new revenue streams for interactive advertising, subscriptions, and transactions.

We hope you'll find this Guide useful and enjoyable. For feedback, please contact Craig Leddy for more information.

OCAP, OpenCable, tru2way and CableCARD are trademarks of CableLabs®.

Thank you to our sponsors

Web site sponsors

Motorola

Vidiom Systems

Print Guide sponsors

HSN  

Strategy & Technology

VividLogic

Zodiac Interactive