A Roadmap to Video Apps
(What makes Viewers APPy?)
For pricing information, please contact Dana Fragnoli-Piteo at dana@ctam.com or at 301.485.8909.
Consumer APPetites are increasing along with the explosion of devices that support apps. An average of 300 apps per second** are being downloaded through the two leading platforms (Apple & Android).
Exploration of cross-platform APP usage on Smartphones, tablets and Internet-connected TVs and devices (game console, Blu-Ray players). The study provides a 360 degree view of APP related attitudes and behaviors and includes:
- Analysis of On Device Metered data;
- Investigation of syndicated data from The Connected Device and Mobile APP Playbook studies;
- A comprehensive re-contact study among current video APP users; and
- Qualitative investigation of consumer reactions to sync-to-broadcast Media-sync experiences.
This study will reveal:
- App usage and appeal, to understand the drivers;
- Situational or environmental context and how users are searching for apps;
- The acquisition funnel – awareness, engagement, loyalty, as well as which apps are considered least appealing;
- The effect on the overall engagement to TV or program related content; and
- Consumer reaction to “second screen” apps that can be used while watching live TV.
For pricing information, please contact Dana Fragnoli-Piteo at dana@ctam.com or at 301.485.8909.