Coming up Next:Entertainment Portability and Who’s Doing What, When, Where and How Often
Hear Top-line findings from two of CTAM’s latest research studies during this important, virtual event.
October 26 at 4 pm EDT
Watching Gens X, Y & i: How Lifestyles Impact Viewing Behaviors
Discover how different lifestyles among teens, A18-24, and A25-34 impact their viewing behaviors in this special presentation that draws highlights from CTAM’s latest research study. Explore:
- Technology adoption among teens, college students, adults living with parents or on their own, and those with children
- Online streaming, mobile viewing, live TV and social media habits related to TV programs and movies
- Deep dive into First Nets (adults who watch online and don’t subscribe to pay-TV service)
Speaker: Lynne Bartos, VP, Cable/Entertainment Research, C&R Research
A Roadmap to Video Apps (What Makes Viewers APPy?)
Get a comprehensive look at consumer use of video apps and video related apps. Uncover:
- Where they’re most used, on what device and “second screen” app usage while watching TV
- An app’s influence on program and network engagement and likelihood to visit the network’s website
- The overall impact on media consumption habits, preferences and brand loyalty
Speaker: Tommy Cheng, VP Research, Nielsen Entertainment