(National Harbor, MD – September 12, 2013) While the smart were getting smarter at CTAM Think in NYC on September 10, CTAM honored the industry’s finest with an induction into the CTAM Hall of Fame and announcement of the 2013 Mark Awards.
HBO’s True Blood campaign joined the revered CTAM Hall of Fame, which honors marketing campaigns that launched at least five years ago and have proven to have made a lasting, positive impact on the company and the industry. Twenty-five top cable, content and agency executives judged the five nominees. They also included AMC’s: Breaking Bad; Comcast’s: The Slowkys; FX’s: Sons of Anarchy and USA’s: Characters Welcome.
History En Espanol: Colors of My Culture, A+E Networks was distinguished as “Top of the Mark” among 40 multimedia campaign entries in the Mark Awards competition. The effort fulfilled several marketing goals, from building awareness of a new network in the Miami area and bringing in new Comcast digital customers, to providing more value to a loyal advertiser and honoring the Hispanic community. The campaign garnered a 39% YOY increase in sales and a 20% increase in the customer’s digital buy commitment.
The “Most Innovative” Mark Award went to Comedy Central for teaser ads for the Kroll Show. Comedy Central’s strategy to ignore all traditional advertising by having no tune in, no show information and no brand reference was able to engage their audience. Their billboard parody “Is Your Dog a Total Dog?” caused an immediate social buzz then picked up speed with media outlets and was even featured on Late Night with Jimmy Fallon. Subsequently, the Kroll Show premiered as the #1 show in all of television in its timeslot among Men 18-34.
The other 154 Mark Awards winners can be found here. They were recognized during the closing CTAM THINK reception, sponsored by long-time supporter, HBO and media partner “Multichannel News. “
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CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association focused on driving business results through a mix of cooperative marketing, collaboration and education. On behalf of its 70 corporate members, the organization provides an executive education series, delivers a daily SmartBrief news digest, and leads the Residential Products and Business Services Councils. In addition, CTAM facilitates national cooperative marketing efforts, including the Cable Mover® and MoviesOnDemand® initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.