CTAM Partners with LULAC in Celebration of Hispanic Heritage Month


Cable On Demand Highlights Diversity in Programming

(National Harbor, MD – September 18, 2013) CTAM and the nation’s top cable companies, in partnership with the League of United Latin American Citizens (LULAC), are celebrating Hispanic Heritage Month by presenting television programs and movies that feature relevant, factual and entertaining Hispanic and Latino television content, conveniently available anytime to digital cable customers On Demand.

“Hispanic Heritage Month is an opportunity for the Latino community to call attention to who we are and what we represent as a people.  Our partnership with the cable industry enables us to share positive images of the Latino community through compelling stories which discuss our rich history and celebrate the many contributions Latinos have made to this country,” said LULAC National President Margaret Moran.

Hispanic Heritage Month On Demand highlights include the following topics:

A Storied Past – Follow real life stories through award-winning documentaries, including an original production commemorating the 90th anniversary of the death of General Francisco "Pancho" Villa, which analyzes the historic events that framed the assassination of one of the Mexican Revolution's most controversial leaders.  Another tells the story of two fans who try to find out if the rumored death of mysterious 1970s rocker Sixto Rodriguez was true, and if not, what became of him.

Dramatic Interpretations – Enjoy dramatized interpretations of significant historical figures such as painter Goya, who becomes involved in the Spanish Inquisition when his muse, Ines, is arrested by the church for heresy.  Or learn about surrealist Mexican artist Frida Kahlo, whose catastrophic accident and tumultuous marriage fire her passion for art.

Latino Notables – Discover the vibrant and burgeoning culture of Hispanic America through a series of highly personal video portraits of Latinos who have richly contributed to the fabric of contemporary society.

Hispanic Flavors – Complete the cultural immersion with a close look at food.  Chef Tino Feliciano tours Puerto Rico to explore the unique flavors and traditions of his homeland, including local favorite-- crispy whole roasted pig.

With a couple clicks of the remote control, culture-hungry viewers can instantly choose from a diverse line-up of Hispanic-themed programming.  In turn, they can “like” www.facebook.com/diversityondemand, connect to details about the cable provider’s programming, and engage in discussions about their favorites.  

For media inquiries contact:

Mary Shaw
Manager, Media Relations

About CTAM:
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association focused on driving business results through a mix of cooperative marketing, collaboration and education.  On behalf of its 70 corporate members, the organization provides an executive education series, delivers a daily SmartBrief news digest, and leads the Residential Products and Business Services Councils. In addition, CTAM facilitates national cooperative marketing efforts, including the Cable Mover® and MoviesOnDemand® initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.

CTAM Partners with LULAC in Celebration of Hispanic Heritage Month
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