Snow and Venkataraman Strengthen MSO Co-op Marketing Efforts
(National Harbor-April 11, 2013) CTAM has promoted Mark Snow to senior vice president and general manager, consumer marketing and insights, and Deepa Venkataraman to senior director, integrated marketing. Both positions are vital to the success of the MSO Marketing Co-op, which directly impacts strong business results for member companies.
Snow was previously vice president and general manager, direct marketing. He retains primary oversight of the CableMover® program and Marketing Sciences Council, while adding leadership of the cable-centric Customer Retention Council and consumer research. Snow’s previous experience includes eight years with Cox Communications and a turn with agency SWIRE Marketing.
Venkataraman assumes operational responsibilities for all aspects of the CableMover® program, including oversight of an extensive new portfolio of digital marketing. Prior to cable, Venkataraman managed integrated marketing campaigns through her independent consultancy business and at advertising agencies.
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CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association focused on driving business results through a mix of cooperative marketing, collaboration and education. On behalf of its 70 corporate members, the organization provides an executive education series, delivers a daily SmartBrief news digest, and leads the Advanced Cable Solutions Consortium and Business Services Council. In addition, CTAM facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.