(National Harbor, MD – February 21, 2017) CTAM and the Association of Cable Communicators announced today that they have officially completed their consolidation effort, creating an unrivaled organization serving both disciplines within CTAM’s business structure. The strategic integration plan, announced last October, was the result of a mutual understanding among the leaders of both organizations that the time was right to capitalize on the current marketplace environment and build a marketing communications force to support the industry in more comprehensive ways. In turn, the consolidation strengthens CTAM’s ability to deliver on its mission to drive collective impact and enhances member value.
As a result of the consolidation, after nearly 18 years at CTAM, Anne Cowan’s role has expanded from SVP of communications and marketing to Chief Communications Officer. Her first step will be to launch an executive-level Communications Steering Council to set the integration goals, lay the ground-work for communicators to align with marketers on product and industry positioning, and design new educational opportunities. Cowan will also serve as a close advisor to CTAM president and CEO, Vicki Lins, continue to co-lead the TV Everywhere and Industry Positioning initiatives, and oversee CableMover communications, corporate marcom, and the Television Critics Tours.
“Anne’s experience and passion for the power of integrated marketing communications make her vital to the success of this unification,” said Lins. “She has the industry knowledge, professional connections and creative thinking needed to lead communications executives in supporting CTAM’s efforts to define, market and communicate best-in-class consumer experiences in today’s dynamic marketplace.”
Demonstrating CTAM’s commitment to the change, industry communications executives will be engaged at the top level of CTAM’s governance, filling two seats on the CTAM Board of Directors and one seat on the MSO Marketing Co-op Board. The newly-elected Directors, along with the executives serving on the inaugural Communications Steering Council, will be announced in late March.
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CTAM, the cable industry’s marketing organization, is focused on driving business results through a mix of cooperative marketing, strategic communications, and executive education. The group leads national marketing initiatives, such as CableMover® and TV Everywhere, while leveraging collective impact to solve business challenges in the areas of Advanced Product Technologies, Business Services, and Content Attribution. In addition, CTAM delivers a highly-rated executive education series, including its hallmark program, Cable Executive Management at Harvard Business School. The corporate website is www.ctam.com and CTAM news can be found on CTAM SmartBrief, LinkedIn and Twitter.