(National Harbor, MD. June 4, 2013) CTAM announced today that it is producing three marketing sessions in conjunction with NCTA at The Cable Show in Washington, DC. The sessions are part of an on-going effort by CTAM to bring innovative and provocative marketing insights to the cable industry during the annual confab.
“We’re tapping into some of the best and brightest minds with these sessions – people that can both inspire great thinking and provide the tools to implement new ideas, particularly in the critical content and business services categories,” said CTAM President and CEO Char Beales.
Here’s the lineup:
A Game Plan for Loyalty: Cultivating Fans Who Are Loud and Proud (6.10; 2:00-3:00PM) – Joe Dupriest, Senior Vice President and Chief Marketing Officer of Monumental Sports & Entertainment – which owns and operates the Washington Capitals (NHL), Wizards (NBA) and Mystics (WNBA) – will share his insights on what it takes to build market share and sustain fan loyalty in the big leagues. John Ourand, Media Reporter, Sports Business Journal, will conduct the interview.
Storytelling 2.0: Reimagining the Marketing Playbook (6.11; 11:30AM-12:30PM) – Some of today’s most successful content promoters will reveal how they’re using a mix of digital, social and traditional tools to maintain consumer attention in an increasingly sophisticated marketplace. CTAM’s Anne Cowan is set to moderate the panel.
- Don Buckley, Showtime Networks
- Gregg Fujimoto, Time Warner Cable
- Amanda Kozlowski, Lionsgate Entertainment
- Linda Schupack, AMC Networks
From the Top: Executive Focus on Winning in the B2B Market (6.11; 3:30-4:30PM) - Cable company leaders and analysts will size up the market opportunities in the near and long-term, and share strategies to accelerate cable’s business services. Craig Moffett of Moffett Research will lead the discussion.
- Nomi Bergman, Bright House Networks
- Kneko Burney, Compass Intelligence
- Mary Meduski, Suddenlink Communications
- Phil Meeks, Time Warner Cable
Show registration information may be found at http://2013.thecableshow.com/Attending/Registration.
CTAM, the Cable & Telecommunications Association for Marketing, is a non-profit professional association focused on driving business results through a mix of cooperative marketing, collaboration and education. On behalf of its 70 corporate members, the organization provides an executive education series, delivers a daily SmartBrief news digest, and leads the Residential Products and Business Services Councils. In addition, CTAM facilitates national cooperative marketing efforts, including the Cable Mover Hotline® and Movies On Demand® initiatives. The corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn and Twitter.
For Media Inquiries: