Comprehensive Data Strategy Campaign Wins Most Effective Programmatic Media
Partnership at The Digital Trading Awards
Philadelphia, PA – October 2, 2017 – Goodway Group and CTAM today announced
that their digital media strategy campaign was named most effective programmatic
media partnership at the Digital Trading Awards USA, where The Drum recognizes
innovation among publishers, media, agencies, advertisers and technology brands.
Goodway Group and CTAM’s collaborative efforts on the CableMover® initiative
involves targeting cable customers preparing to relocate. The comprehensive
strategy employed by the partners effectively identifies consumers who are
moving and supplies television, broadband and other communications information
and offerings to help keep them within the cable ecosystem.
“We’re extremely honored to be recognized for this distinguished award,” said
Brody O’Harran, EVP Sales, Goodway. “Our work with CTAM is a case study in
effective collaboration and our partnership continues to deliver impressive
The multi-channel campaign uses a layered media and data strategy. By
incorporating anonymized mover data, Goodway and CTAM have been able to achieve
exceptional results, reaching consumers at each stage of their moving journey.
“Our partnership with Goodway garnered an 80 percent increase in leads over
the past 12 months,” said Mark Snow, Senior Vice President & General Manager,
Consumer Marketing and Insights, CTAM. “By combining our collective knowledge,
we were able to successfully target and engage with consumers.”
ay and CTAM were also recognized as an OMMA Awards Finalist for the
Online Marketing Category. The OMMA Awards (Online Marketing Media and
Advertising) honor agencies and advertisers that push the potential of digital
way and CTAM’s years-long partnership has resulted in impactful wins for
both companies. The collaboration and strategy between the two has taken
campaign performance to new heights as the ad tech market continues to evolve.
About Goodway Group
CTAM unites leaders in media, entertainment and technology to enrich consumers'
lives with exciting experiences, from what they watch to how they communicate,
to the way they live and work. Member companies drive collaborative marketing
and communications initiatives so they can achieve greater success by working
together, and ultimately better serve the millions of people they engage every
day. CTAM provides a proven framework that fuels knowledge sharing, innovation
and inspiration -- creating value by aligning members to solve challenges,
adjust to industry dynamics, and adapt to new consumer behaviors.
Palmer Roberts for Goodway Group
Mary Shaw for CTAM