Host, Vicki Lins, brings listeners into the room with today’s game-changers
(National Harbor – October 22, 2018) CTAM announces the launch of its
“Thinking Out Loud” podcast series, featuring conversations with media and
entertainment leaders who are capitalizing on the rapid change in how consumers
engage with the world around them, hosted by award-winning marketer and CTAM
president & CEO, Vicki Lins.
As the industry’s marketing organization, CTAM is known for driving
collaboration and collective impact, and facilitating knowledge-sharing.
Building on its access to many of the smartest, most-intriguing figures in the
business, the podcasts will cover a wide variety of perspectives on marketing,
creativity and innovation. In relaxed conversations with Lins, leaders
share unconstrained thinking about what excites them, the impact of change,
sources of inspiration, and much more.
“One of the important roles we play at CTAM is to create connections between
people and ideas,” said Lins. “Through the ‘Thinking Out Loud’ podcasts, we’re
able to influence the future of the business by connecting listeners directly to
the extraordinary minds leading media and entertainment success.”
In Episode One, “Programming Hits for Today’s Sophisticated Audience,” Sarah
Aubrey, EVP, Original Programming, TNT, describes the evolution of her approach
to developing content. Taking her lead from the viewers, Sarah is filling the
TNT slate with serialized shows that marry complicated stories with rich
characters and twisty plots, while she maintains her commitment to creating
opportunities for diverse voices and new points-of-view.
Subscribe to “Thinking Out Loud,” available for listeners on the iTunes,
Google Play, Stitcher and Tune In with new episodes available every two weeks.
The initial line-up includes:
- Sarah Aubrey, EVP, Original Programming, TNT Network:
Programming hits for today’s sophisticated audiences
- Barry Jossen, EVP of A+E Studios: The evolution of the
viewer experience and the future of entertainment
- Liz Janneman, EVP of Network Strategy, Ovation: The
art of cultivating super-fans by offering multiplatform
- Wared Seger, Co-Founder and CEO, Parrot Analytics:
Connecting with viewers through data innovation
For Media Inquiries:
Director, Communications & Media Relations
CTAM unites leaders in media, entertainment and technology to enrich
consumers' lives with exciting experiences, from what they watch to how they
communicate, to the way they live and work. Member companies drive
collaborative marketing and communications initiatives, so they can achieve
greater success by working together, and ultimately better serve the millions of
people they engage every day. CTAM drives collective impact with a proven
framework that fuels knowledge sharing, innovation and inspiration -- creating
value by aligning members to solve challenges, adjust to industry dynamics, and
adapt to new consumer behaviors.