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 CTAM Think November 2016 Recap

 

Successful companies excel when consumers are positioned at the center of all business decision-making.

       
 

Session Recaps and Photos


Key Take-Aways:

  • Evolving from “Content is King” to “Live Video Rules”
    Consumers are demanding more interesting and exciting content and value when it’s live. Marketers try to follow suit, providing snaps of digital content from YouTube to Facebook to engage viewers in “anything-can-happen” events that bring their brands to life.

  • Mobile device use can be mined by marketers in new ways for smarter targeting of consumers.
    Monetizing mobile is available today to brands that use the data available to predict response and behaviors.  As consumers increasingly ignore advertising and marketing, a brand optimizes its chance to breakthrough with mobile’s efficient targeting and with relevant messages.

  • Hyper-personalization is desired and required.
    As we look at the changing dynamic of the next generation of viewers and consumers, young people’s attention span is not only diminishing, but requiring marketers to reach them in short, no-word communication (e.g. emojis). Giving this generation of “creators” the opportunity to have a hand in the design and development of your brand will capture their attention and participation, generating more loyalty among this young consumer group.

Featuring:

 

Payal Gabrani-Bahl, Vice President of Content, Bell Canada
Flexing the value of the bundle amidst a regulatory mandate requiring a-la-carte programming packages. Referred to as Pick-and-Pay, the order was put into active law in March, and we'll examine how the Canadian market is reacting to the new options, the "skinny" effect on existing packages, the operational complexities, and the impact of "subscriber melt" on niche channels.

 
Anindya Ghose, Professor of IT and Marketing, Director of Center for Business Analytics, New York University’s Leonard N. Stern School of Business 
Forecasting new frontiers in mobile business through collaborative studies with companies such as Alibaba, CBS, China Mobile, Facebook, Google, Microsoft, NBCUniversal, Samsung, and ranked a top thought leader in big data and business analytics, as well as the “Top 40 Professors Under 40 Worldwide”.
Meet Anindya Ghose

 
 
Joeri Van den Bergh, Co-founder & NextGen Expert, InSites Consulting
Comparing consumer marketing and behavioral insights from different generations, both domestic and international, with particular emphasis on how Gen Y and Gen Z will operate as they age into adulthood (as grounded by award-winning youth trends advised to global clients including Coca-Cola, Lego, MTV Networks, Sony, Unilever).
Meet Joeri Van den Bergh

 
5 Years of TV Everywhere: At the Tipping Point?
Discover advancements from Apple, and CTAM’s user experience initiatives, to strengthen consumer adoption and the overall value perception of TV Everywhere.


Photo Gallery ​

 

Schedule

8:30 a.m. –  9:00 a.m.: Networking Breakfast Sponsored by

9:00 a.m. – 10:00 a.m.: Anindya Ghose, Director of Center for Business Analytics, NYU Stern School of Business

10:00 a.m. – 10:45 a.m.: Joeri Van den Bergh, Co-founder & NextGen Expert, InSites Consulting

10:45 a.m.– 11:00 a.m.: Refreshment Break

11:00 a.m.– 11:15 a.m.: CTAM TAMI Awards & Recognition

11:15 a.m. – 11:30 a.m.: 5 Years of TV Everywhere: At the Tipping Point? | Horia Galatanu, Adobe Primetime Authentication

11:30 a.m.– 12:00 p.m.:  Payal Gabrani-Bahl, Vice President of Content, Bell Canada

12:00 p.m. – 12:45 p.m.: Networking Lunch sponsored by

12:45 p.m. – 3:00 p.m.:  Advanced Video Council, Insights & Analytics Council meetings (active council members only)

3:00 p.m. – 4:00 p.m.:  CTAM member reception

 

 
Location
Convene 
237 Park Avenue (Near Grand Central Station)
New York, NY
Click here for directions

 
 
View the photos and session recaps from CTAM Think NYC March 2016 .

 
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