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 2019 Business Initiatives

 

CTAM believes in the power of collective impact.  By driving collaboration on board-directed priorities, together we deliver results that benefit the industry, support each member company and enhance individual knowledge on important trends.   

 

Jump ahead to:
Business Services |  Content Discoverability | Industry Positioning | Mover Program | Piracy and Password Sharing

 

Business Services

Supports MSO commercial services double-digit growth through the delivery of best practices, education, increased customer awareness and sales support, as well as position cable as a national competitor to the vertical and enterprise market segments. Click here for more info.

 

2019 Key Focus:

  •  Exploring new B2B partnerships and markets
  •  Expand sales agent and partner programs to drive incremental business for MSOs
  •  Meet or exceed the 2018 results of CableBusinessConnect.com, a service that connects cable services with all verticals of business.

Chair

 
Jennifer Ingram
Vice President, SMB Marketing
Charter Communications

CTAM Staff Liaison

Todd Esenwein
Sr. Director, Business Services


Participating Companies






               

 

 

Content Discoverability

A specialized group of industry executives sharpen methods that increase content discoverability thorough metadata practices in a world of search, recommendation, algorithms and voice assistants.

 

2019 Key Focus:

  • Educating members about evolving voice applications and consumer behavior through research and use cases to recommend metadata management best practices
  •  Exploring the development of a content auditing resource to mitigate metadata flaws, enable asset verification and accuracy across linear and digital platforms

CTAM Staff Liaisons:

Angie Britt
Senior Vice President, Advance Products   

Ken Leonardo
VP, Marketing


Participating Companies:









           

  

Industry Positioning – Cord Cutting Mitigation

Now in its third year, this collaboration is a long-term effort to positively shift consumer perceptions of our industry. Through extensive research, we’re executing against what we learned would change consumers’ minds – from product road maps to a messaging framework for marketers and communicators.  

 

2019 Key Focus:

  • Mitigate the impact of cord-cutting
  • Develop a top-of-the-funnel, targeted, digital/social content strategy that taps into influencers
  • Craft content based on authentic stories that educate consumers about hidden cons of cord-cutting and emphasize need for Gigabit speeds, if consumers choose to cut the pay TV cord
  • Engage the mover population, as they are at highest risk of cord-cutting
  • Tap influencers in the story-telling and create a variety of content
  • Deploy paid and earned digital/social channels to become part of the cord-cutting conversations at decision-making moments

Advisors

 
Katina Arnold
VP, Communications, Sales & Marketing
ESPN
 
 
Mark Greatrex
EVP, Chief Marketing and Sales Officer 
Cox Communications
 
 
Peter Intermagio
SVP, Brand Marketing & Communications 
Comcast
 
Jim Maiella
SVP, Corporate Communications
AMC Networks
 
David McNaughton
SVP, Marketing & Consumer Services  
Mediacom Communications Corporation
 
Dave Wittman
VP, Marketing
Armstrong
 
Leigh Woisard
SVP, Corporate Public Affairs
Cox Communications​
 
 

CTAM Staff Liaisons:   

Anne Cowan
SVP, Chief Communications Officer

Mark Snow
SVP & General Manager, Consumer Marketing and Insights


Participating Companies

         

 

  

Mover Program

Drives mover leads to member companies and develops best practices for mover marketing in order to advance our collective understanding of the mover landscape through an annual research study.

 

2019 Key Focus:

  • Generate over 5 Million high-quality mover leads
  •  Leverage the industry’s combined knowledge and expertise to develop best practices
  •  Expand our understanding of mover needs and behaviors with original primary research

Co-Chairs

 
Jason Axsom
Director Mover Marketing
Cox Communications
 
David Wittmann
VP, Marketing
Armstrong

CTAM Staff Liaison

Mark Snow
SVP & General Manager, Consumer Marketing and Insights


Participating Companies

                 

  

Piracy and Password Sharing

Reduce financial impact by identifying behavioral drivers, aligning tactics with other organizations, and establishing communications framework to inform and educate

 

2019 Key Focus:

  •  Understand the sources of information for pirated content and their marketing methods
  •  Identify influencers outside the ecosystem to serve as anti-piracy advocates
  •  Develop a unified communication framework and messaging map

Advisors

 
Heather Baldino
CTAM Board of Directors Chair
SVP, Brand Distribution Marketing, Turner
 
Chris Brush
CTAM Board Member
SVP, Affiliate Marketing, Disney & ESPN Media Networks
 
Deena Demasi
CTAM Board Executive Member
EVP, Distribution, Viacom
 
David Green
VP, Public Policy and Creative Content
NBCUniversal
 
Kevin Leddy
SVP, Technology Planning and Application
Charter
 
Kevin Taylor
Fellow
Comcast
 
Vicki Lins
President & CEO
CTAM
 
 

CTAM Staff Liaison

Angie Britt
SVP, Advanced Products


Participating Companies

           

 

​For more information on these business initiatives, plese contact info@ctam.com​​​​