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 CTAM Councils

 

CTAM councils fuel knowledge sharing, innovation and inspiration  by aligning with participating companies’ priorities to solve business and marketing challenges, adjust to industry dynamics, and adapt to new consumer behaviors.

 

Jump ahead to:
Advanced Products Council | Business Services Council | Communications Steering Council | Content Provider Council
Insights + Analytics Council | Marketing & Sales Council | Mover Marketing Committee | MSO Research Working Group


The Advanced Products Council delivers the latest go-to market business strategies, technology, and intelligence, that guide the development of consumer centric solutions to enhance the consumer experience. The results assist our member-companies to retain and grow subscribers.

Council Chair

 
Gary Schanman
Senior Vice President, Video Products
Charter Communications 

CTAM Staff Liaison     

Angie Britt
Senior Vice President, Advance Products
Angie@ctam.com


Participating Companies

           

                                                                                                       


Members of the Business Services Council collaborate to drive awareness and growth of cable’s capability to serve the commercial market segment locally and nationally. Initiatives include best practice sharing for acquiring and retaining SMB, vertical and enterprise business customers. CableBusinessConnect is a unique tool that enables cable companies to share and capture leads across their footprints.​

Council Chair

 
Alexandra Sewell
Vice President, Enterprise Marketing
Comcast Business

CTAM Staff Liaison

Todd Esenwein
Sr. Director, Business Services
todd@ctam.com


Participating Companies

           

 

 

 

The Communications Steering Council leads strategic collaboration to collectively enhance and advance the industry narrative, while closely aligning communications and marketing for greater impact in the marketplace.

Council Chair

 
Jim Maiella
SVP, Corporate Communications
AMC Networks

CTAM Staff Liaison

Anne Cowan
SVP, Chief Communications Officer
Anne@ctam.com


Participating Companies

                 

                   

The Content Provider Council aims to strengthen consumer experiences with content discoverability by sharing best practices and recommendations on metadata management and guidelines to optimize search, discovery, and navigation.

CTAM Staff Liaison:

Ken Leonardo
VP, Marketing
Ken@ctam.com


Participating Companies:

       

                             

 

The Insight + Analytics Council delivers strategic research, competitive intelligence and consumer behavior insights to inform and enhance industry marketing and communications efforts, and support business growth.

Council Co-Chairs

 
Reece Ritter
Director, Consumer Insights
Cox Communications
 
Kelly Johnson
Vice President, Advertising & Marketing Intelligence
ESPN

CTAM Staff Liaison

Linda LaVigne
Sr. Director, Research
Linda@ctam.com


Participating Companies

     

 


The Marketing and Sales Council drives customer growth and establishes industry best practices that deliver an improved customer experience.

Council Co-Chairs

 
Jamie Gorman
SVP, Customer Acquisition & Product Management
Altice
 
David McNaughton
SVP Marketing
Mediacom

CTAM Staff Liaison

Mark Snow
SVP & General Manager, Consumer Marketing and Insights
Mark@ctam.com


Participating Companies

               



The Mover Marketing Committee retains customers in the cable family by cooperatively marketing before, during, and after the move, by leveraging the industry’s combined scale and best practices, as well as delivering efficient and high-quality leads to MSO sales centers and online customer experiences.

Co-Chairs

 
Jason Axsom
Director Mover Marketing
Cox Communications
 
David Wittmann
VP, Marketing
Armstrong

CTAM Staff Liaison

Mark Snow
SVP & General Manager, Consumer Marketing and Insights
Mark@ctam.com


Participating Companies

                 



The MSO Research Working Group shares insights, research and best practices in support of Board appointed councils and initiatives to increase our collective knowledge and move the industry forward.

Co-Chairs

 
Scarlet Wynns
Senior Director of Marketing Research
Comcast
 
Meghan Dering
Director, Marketing Research and Customer Insight
Charter

CTAM Staff Liaison

Linda LaVigne
Sr. Director, Research
Linda@ctam.com


Participating Companies