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 Supplier Benefits

 
 


2016 Accomplishments and What’s Next in 2017

 
Infographic summary of
member-driven
accomplishments to-date. (click to enlarge)

Strategic Collaboration

 
The Future of Television – exploring current and next generation advanced video services that member companies can leverage to enhance the consumer experience, impact business growth, and increase the value of the pay subscription model through products like TV Everywhere.
 
Consumer Research – collecting and conducting consumer research to gain insights about consumer behavior and preferences.
 
Business Services – establishing cable as a viable partner with enterprise and vertical market customers (health care, education, etc.) through business and product communications, customer insights and sales channel support.
 

Executive Education

 
Cable Executive Management at Harvard Business School
100% of attendees would recommend this world class management development experience to colleagues.
 
CTAM Think
Rated 9 out of 10 for quality, format and substance; attendees gain provocative insights and strategic thinking from outside the industry in a fast-paced, half-day agenda.
 
CTAM Wired
Curated webcasts share learning from industry events and provide report-outs from collaborative projects.
 
How Cable Goes to Market
Intense learning through Master courses on how the industry does business, technology advances in plain speak, and recent developments that impact the future.
 
A daily snapshot of important, industry-relevant news summaries from leading print and online publications. Complimentary subscription available here for all employees. For advertising inquiries, please contact Dena Malouf at dmalouf@smartbrief.com
 

Additional Benefits

  • Self-determined number of company executives appointed to participate on councils and/or access website resources and project output
  • Scalability through participation within cross-member groups
  • Full results from all consumer research studies commissioned for member projects
  • Top Tech Tips for Marketers to demystify new technology

For more information, please contact info@ctam.com.

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