It’s not uncommon for TV Everywhere and over-the-top (OTT) viewers to share login credentials. According to Anatomy Media research, 61% of millennials stream content using a shared password, as reported in the fall 2016 article, Millennials at the Gate. As a result, many media companies are harmed by the effects of uncurbed account sharing: fewer subscribers, lower affiliate revenue, and more stringent authentication requirements from distribution partners.
Adobe Primetime concurrency monitoring prevents excessive account sharing by empowering multichannel video programming distributors (MVPD), programmers, and OTT service providers to recognize, measure, limit, and monetize concurrent usage according to flexible business rules.
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