Magid is a leading research-based strategy firm with multi-platform content and marketing expertise. Magid can help you better understand the voice of the consumer in developing new products and in positioning, pricing, packaging and messaging those products and services. Magid can illuminate the customer journey and customer experience to help you improve acquisition, engagement and retention. Our goal is to help you problem solve and drive revenues based on consumer insights. Our analysts are expert in quantitative and qualitative research including audience profiling, content diagnostics, segmentation, advanced analytics, and ethnography.