In a nutshell…
CTAM is all about helping the cable and broadband business grow. Here’s how.
Our mission: Lead collaboration to define and deliver best-in-class consumer experiences
Our vision: Unify our members to create a world of boundless enjoyment and connectivity for consumers
Our strategy: Create value for our members as follows:
- Collaborate: Solve complex business, marketplace, and marketing challenges
- Market: Support our members by serving as an industry platform for marketing and communications
- Inspire: Provide forums for provocative thinking and marketing innovation
Our tools: We bring together subject matter experts to advance business projects, influence strategy with consumer research, deliver executive education and a daily, industry news resource, CTAM SmartBrief. On behalf of nearly 80 corporate member companies, we lead the Advanced Video Council and Business Services Council, as well as facilitate a national cooperative marketing effort, including Cable Mover Hotline® and TV Everywhere initiatives.
Our coordinates: Our corporate website is www.ctam.com and CTAM can be found on Facebook, LinkedIn, Twitter and YouTube.
Our work at a glance (click to view full size)....