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 CTAM Advance: Cable 101

 

CTAM Advance: Cable 101 New Course Added!
October 12, 2017
1:30 – 4:30 p.m.
New York, NY
Registration Fee: $175 – exclusive to CTAM members

*Seating is limited.​


Designed for all level executives who are new to the cable industry from entry to VP level specialists. Obtain a comprehensive overview of the inner workings of the cable industry in an interactive forum.

Topics covered include:

  • Cable history - how cable evolved and the relevant lessons for today
  • Key players - cable companies, programmers, and how they stack up versus the competition
  • Business models - how money flows and the market dynamics disrupting the business
  • Technology overview - must-know basics about cable, telco, satellite and IP delivery
  • New products - emerging services and tactics that marketers employ today
  • Marketing - trends, strategies and tactics that marketers employ today
  • Competition - cable in the age of over-the-top (OTT) video
  • Regulation - how cable is regulated and the hot issues today
  • Team-building exercise - predicting cable’s future

 

Instructor: Craig Leddy
A 25-year veteran, a leading writer and 
lecturer, founder of Interactive TV Works




 



*Guest speaker to come.

Location:
AMC Networks
11 Penn Plaza
New York, NY 10001


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