Advanced Products


CTAM and its members score an “A” for “Advanced” when it comes to helping companies take the lead in emerging product categories. In both residential and commercial sectors, members collaborate with other industry leaders to address and strategize about how to take new products to market, influence product development and customer experiences, and gather and exchange consumer and business insights. Here are areas of focus:

Business Services Council (commercial)

Cable’s fastest-growing revenue contributor is a key focal point for CTAM, which conducts detailed studies about business-segment characteristics, develops go-to-market approaches for new products and assists members in fine-tuning segmentation strategies to appeal to key business customers.

Residential Products Council

From metrics for interactive television to in-depth study of multi-platform video approaches, the Council supports informed decision-making within key advanced services categories.


Best practices for operator-owned retail stores and intelligent integration of social media as a sales tool are just two focal points for CTAM’s work in the emerging retail/consumer environment.