Movies on Demand ®


Movies on Demand are the simplest and most immediate way to rent a movie:

  •  Recent Hollywood titles are available instantly on video-on-demand (VOD), most of them weeks before other rental options like Netflix, Redbox or the traditional video store, and frequently years before subscription streaming services.
  • A huge library of independent films with some premiering on MOD even before they are released in theatres.
  •  Thousands of movie favorites from the past starting at just $1.99.
  •  These movies can be rented at the push of a button on the digital cable remote, as well as online or via mobile/tablet apps (details vary depending on cable company).

Movies on Demand LogoHit movies are available the same day DVD’s and Blu-Rays can be purchased:

  • In 2011, the top 10 performing Movies on Demand were released the same day the DVD became available for purchase (Day-and-Date). (Source: Rentrak)
  •  Over the past five years, national VOD distributor iN DEMAND reports that, as of the end of 2011, there has been a significant increase in the number and percentage of movie titles premiering on cable’s MOD platform day-and-date with DVD:
    • 2007: Nine day-and-date titles (four percent of total, beginning September)
    • 2008: 29 day-and-date titles (14 percent of total)
    • 2009: 60 day-and-date titles (32 percent of total)
    • 2010: 132 day-and-date titles (60 percent of total)
    • 2011: 172 day-and-date titles (87 percent of total)
      (Source: iN DEMAND L.L.C., 2011; Data represents only titles with more than $1MM in domestic box office revenue.)

Who can access Movies on Demand?

  •  It was projected that 53.4 million cable and telco video households will have access to VOD at year-end 2011, up from 28.7 million at year-end 2006 (Source: Leichtman Research Group’s On-Demand TV 2011: A nationwide study of VOD and DVRs).
  • In comparison, the number of households with access to VOD in 2011, nearly twice the number of total Netflix subscribers (over 24 million, according to Netflix.com). 

U.S. Video On Demand Usage is on the Rise:

  • Comcast – which represents 45 percent of the U.S. market – has reported 20 billion views On Demand since it launched the service in a handful of markets with only a few hundred choices in 2003. Comcast now offers over 30,000 choices on its Xfinity On Demand service, and averaging 400 million On Demand views per month.
  • Consumer VOD spending was up 7 percent in 2011 vs. 2010, while brick-and-mortar rentals were down 29 percent and overall home entertainment spending was down 2 percent (Source: Digital Entertainment Group). 

Additional resources:

For more information, please contact Don Ciaramella or Matt Biscuiti at The Lippin Group,
212-986-7080, don@lippingroup.com or matt@lippingroup.com..

The Movies on Demand® initiative is an integrated marketing campaign made possible by the Cable & Telecommunications Association for Marketing (CTAM) Marketing Co-op., supported by iN DEMAND’s marketing team. The cable companies include Atlantic Broadband, Armstrong, BendBroadband, Bright House Networks, Charter, Comcast, Cox, Insight, iO TV, Mediacom, Suddenlink and Time Warner Cable. The studios include 20th Century Fox, Image Entertainment, Lionsgate, NBC Universal, Paramount, Relativity, Sony/Columbia, Summit Entertainment, The Walt Disney Studios and Warner Bros. Entertainment, Inc.