GO

 CTAM Think

 

Successful companies excel when consumers are positioned at the center of all business decision-making.

       
 

Session Recaps and Photos


Key Take-Aways:

  • Evolving from “Content is King” to “Live Video Rules”
    Consumers are demanding more interesting and exciting content and value when it’s live. Marketers try to follow suit, providing snaps of digital content from YouTube to Facebook to engage viewers in “anything-can-happen” events that bring their brands to life.

  • Mobile device use can be mined by marketers in new ways for smarter targeting of consumers.
    Monetizing mobile is available today to brands that use the data available to predict response and behaviors.  As consumers increasingly ignore advertising and marketing, a brand optimizes its chance to breakthrough with mobile’s efficient targeting and with relevant messages.

  • Hyper-personalization is desired and required.
    As we look at the changing dynamic of the next generation of viewers and consumers, young people’s attention span is not only diminishing, but requiring marketers to reach them in short, no-word communication (e.g. emojis). Giving this generation of “creators” the opportunity to have a hand in the design and development of your brand will capture their attention and participation, generating more loyalty among this young consumer group.

Featuring:

 

Payal Gabrani-Bahl, Vice President of Content, Bell Canada
Flexing the value of the bundle amidst a regulatory mandate requiring a-la-carte programming packages. Referred to as Pick-and-Pay, the order was put into active law in March, and we'll examine how the Canadian market is reacting to the new options, the "skinny" effect on existing packages, the operational complexities, and the impact of "subscriber melt" on niche channels.

 
Anindya Ghose, Professor of IT and Marketing, Director of Center for Business Analytics, New York University’s Leonard N. Stern School of Business 
Forecasting new frontiers in mobile business through collaborative studies with companies such as Alibaba, CBS, China Mobile, Facebook, Google, Microsoft, NBCUniversal, Samsung, and ranked a top thought leader in big data and business analytics, as well as the “Top 40 Professors Under 40 Worldwide”.
Meet Anindya Ghose

 
 
Joeri Van den Bergh, Co-founder & NextGen Expert, InSites Consulting
Comparing consumer marketing and behavioral insights from different generations, both domestic and international, with particular emphasis on how Gen Y and Gen Z will operate as they age into adulthood (as grounded by award-winning youth trends advised to global clients including Coca-Cola, Lego, MTV Networks, Sony, Unilever).
Meet Joeri Van den Bergh

 
5 Years of TV Everywhere: At the Tipping Point?
Discover advancements from Apple, and CTAM’s user experience initiatives, to strengthen consumer adoption and the overall value perception of TV Everywhere.


Photo Gallery ​

2016 CTAM TAMI Award Recipients

 The CTAM TAMI Award recognized exceptional leadership in CTAM business projects that benefit both the membership and the industry. These industry trailblazers will be honored during a special ceremony taking place at CTAM Think on November 3 in NYC.

 

Andrew Borak
Vice President, Marketing
Viacom

 

Horia Galatanu
Sr. Product Manager
Adobe Primetime Authentication

 

Jen Garrett
SVP National Sales
Cox Communications

 

Victor Guss
Director, Advanced Services
Fox Networks

 

Roger Heuring
Customer Marketing Director
Comcast

 

Amy Kim
Senior Director of Marketing
Charter/Spectrum Business

 

Ken Kraft
VP Marketing
Cox Business

 

Julius Lee
Senior Director, Affiliate Partnership Development & Operations
Disney & ESPN Media Networks

 

Bella Metcalf
VP, Marketing & New Products
Discovery Communications

 

Reece Ritter
Director, Consumer Insights
Cox Communications

Company Honoree:

 
The CTAM Advanced Video Council and Insights & Analytics Council business meetings are co-located with CTAM Think.
 

 

TV Everywhere  

TV Everywhere  

Tammy Franklin
EVP, Digital
Scripps Networks Interactive

TV Everywhere  

Gary Schanman
SVP, Video Products
Charter Communications

TV Everywhere  

TV Everywhere  

Julya Fridman
VP, Business Development and
Distribution Analytics
A+E Networks

TV Everywhere  

Reece Ritter
Director of Consumer Insights
Cox Communications

 

Schedule

8:30 a.m. –  9:00 a.m.: Networking Breakfast Sponsored by

9:00 a.m. – 10:00 a.m.: Anindya Ghose, Director of Center for Business Analytics, NYU Stern School of Business

10:00 a.m. – 10:45 a.m.: Joeri Van den Bergh, Co-founder & NextGen Expert, InSites Consulting

10:45 a.m.– 11:00 a.m.: Refreshment Break

11:00 a.m.– 11:15 a.m.: CTAM TAMI Awards & Recognition

11:15 a.m. – 11:30 a.m.: 5 Years of TV Everywhere: At the Tipping Point? | Horia Galatanu, Adobe Primetime Authentication

11:30 a.m.– 12:00 p.m.:  Payal Gabrani-Bahl, Vice President of Content, Bell Canada

12:00 p.m. – 12:45 p.m.: Networking Lunch sponsored by

12:45 p.m. – 3:00 p.m.:  Advanced Video Council, Insights & Analytics Council meetings (active council members only)

3:00 p.m. – 4:00 p.m.:  CTAM member reception

 

 
Location
Convene 
237 Park Avenue (Near Grand Central Station)
New York, NY
Click here for directions

 
 

 


           

​​​​​​​

​​​​​​​​ ​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

​​​​​​​​​​​​​​​​​​​​​