May 7-8, 2019
Location: New York, NY
The course has concluded. Please contact info@ctam.com​ with any inquiries.
 

 

 

The CTAM Communication Strategies course is an intense learning experience developed and delivered in cooperation with the S.I. Newhouse School of Public Communications at Syracuse University. The course is designed for mid-level professionals in the cable, entertainment and media sectors, who want to expand their knowledge and expertise.
This challenging two-day program is led by accomplished Newhouse faculty and guest communications executives who understand what it takes to succeed in today’s fast-paced, connected world.​
Topical areas include:
  • Aligning organizational and communications strategies
  • Transparency with press and in social media
  • Managing change, conflict, and crisis
  • Creating stories that connect with audiences
  • Integrating communications and marketing for greater impact
  • Understanding how data and analytics inform communications
  • Communicating with colleagues in an age of distraction

Course Agenda

MAY 7
9:45 – 10:15 a.m. Registration, Coffee, Light Snacks and Networking
Pergament Room
10:15 a.m. Welcome and Institute Overview ​
Representatives of CTAM and Syracuse University
10:30 a.m. – 11:15 a.m. Executive Briefing: Communicating in the Midst of Rapid Change
Leigh Woisard, SVP, Corporate Public Affairs, Cox Communications
Catherine Frymark, Group SVP Communications, Discovery, Inc.​
11:15 a.m. – 11:30 a.m. ​Break
11:30 a.m. – 1:00 p.m. A Professional’s Guide to Change and Change Management

 

Anthony D’Angelo
Professor of Practice, Public Relations​, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, NY
2018 National President, Public Relations Society of America (PRSA)
1:00 p.m. – 2:00 p.m. Networking Luncheon
1870 Room
2:00 p.m – 3:30 p.m. The Impact of Data and Analytics on Communications Strategy

Bob Pearson
Senior Advisor, The W2O Group, Austin, TX
Author of “Storytizing: What’s Next After Advertising​”
3:30 p.m. – 3:45 p.m. ​Break
3:45 p.m. – 5:15 p.m. Persuading Through Story

 Thaler Pekar
 Founder and President

 Thaler Pekar and Associates

5:15 p.m. Day’s Wrap-Up and Adjournment
5:30 p.m. – 7:00 p.m. Networking reception and CTAM Salon: A Conversation with Peter Kafka

 Peter Kafka
 Executive Editor

 Recode


MAY 8
 
8:15 a.m. – 9:00 a.m. Continental Breakfast
Pergament Room
9:00 a.m. – 10:30 a.m. Communications During Sensitive and Crisis Situations: Putting Your Best Foot Forward with Integrity

Michael Meath
Professor and Interim Chair, Public Relations Department
Syracuse University’s Newhouse School​
10:30 a.m. – 10:45 a.m. Break
10:45 a.m. – 12:15 p.m. Transparency & Accountability in a Social Media World

Deirdre Breakenridge
CEO
Pure Performance Communications

 

12:15 – 1:45 p.m. Networking Luncheon
1870 Room
1:45 – 2:45 p.m. Closing Discussion Groups and Report-Outs
2:45 – 3:15 p.m. Presentation of Certificates and Farewell

 

 

 

Previous Participating Companies:

 

                            

 

 

 

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