Community interactions that create network effects, economies of scale and protect profit margins fuel successful platform dynamics for media and entertainment businesses. Van Alstyne analyzes why traditional product strategy fails in platform markets and what happens when others innovate on your behalf. Discover how third-party value can surpass what the core firm creates, and how to use the ecosystem as a sensing function to integrate undeveloped opportunities, enhancing the platform and preventing disruption.

Companies often misunderstand why users leave their platforms and why competition among bundles is so ruinous. Van Alstyne will share six factors that firms should consider to stop the bleeding before it’s too late.

The power of authenticity plays an increasingly critical role in reaching and influencing consumers. The creator economy is revolutionizing consumer engagement with brands, media and buying channels. Remarkably, 77% of consumers follow creators out of a shared interest or desire to learn something new and 45% of Gen Z follow creators out of admiration for their lifestyle.* Moreover, creator content achieves 5 times the video completion rate and double the conversion rate vs. brand-generated content.

Join Begley as he unveils success patterns across leading brands engaging in the creator economy and demonstrates how companies can outperform competitors with higher ROI on revenue growth. Discover what’s changing and learn how to evolve relationships with influencers to build deep connections, which are predictive of future gains and market share.

*Deloitte Creator Economy in 3D Study, May 2024