Don’t slow the technology, speed up human adoption by understanding it and applying the business needs for the customer. Most technologies have complemented humans rather than substitute them and Brynjolfsson explains how to change business processes to develop things that stack on top of AI, creating complementary advantages and helping business needs flourish. Understand the kinds of KPIs that CEOs should focus on, what companies should be thinking about, where investments in new skills should be made and see real-world examples of how AI complementing humans creates more value.

People watch more hours of YouTube on television than any other streaming service, including Netflix, with almost half of YouTube viewing on TV. Its unique scale and never-ending funnel of content exists on the world’s most powerful recommendation system, attracting other streaming platforms to rely on it for reaching new audiences.

As the fastest growing connected TV operating system that hosts more than 2.5 billion monthly active users, YouTube’s broader ambitions, sports strategy and several key advantages could position it to compete against most other aggregation platforms.

Media transformation is experiencing a sea change moment. Streamer woes and existential quandaries, talent strikes causing profit delays, AI’s impending role in entertainment, and competition from tech giants Alphabet, and Meta are just a few of the burning priorities dominating C-suite decisions. Experience a candid conversation that blends data insights with a journalistic point of view about imminent threats, opportunities and what should be done to win with consumers.