November 2 | 8:30am – 1:30pm | NYC | Light breakfast and networking lunch included

*Complimentary for CTAM Members

Balancing Act – What Fans Will Tolerate and Adopt

The pace is picking up on streaming usage. Platforms are changing course to broaden appeal and boost profitability without cannibalizing a viable traditional business.

Data tools are battling churn and emerging AI technology holds promise as a retention powerhouse. Glimpse into the next frontier for bundling and understand the kinds of KPIs CEOs should focus on for AI to help businesses race with the machine instead of against it.

Changing the Goal of AI to Transform Productivity

Erik Brynjolfsson
Stanford University

Erik Brynjolfsson

The Jerry Yang and Akiko Yamazaki Professor and Senior Fellow at the Stanford University Institute for Human-Centered AI, and Director of the Stanford Digital Economy Lab

Meet Erik

Don’t slow the technology, speed up human adoption by understanding it and applying the business needs for the customer. Most technologies have complemented humans rather than substitute them and Brynjolfsson explains how to change business processes to develop things that stack on top of AI, creating complementary advantages and helping business needs flourish. Understand the kinds of KPIs that CEOs should focus on, what companies should be thinking about, where investments in new skills should be made and see real-world examples of how AI complementing humans creates more value.

“Managers who use AI will replace those who do not.”
Erik Brynjolfsson, Stanford University

Streaming Ambitions

Tara Walpert Levy

Tara Walpert Levy

VP of Americas


Meet Tara

People watch more hours of YouTube on television than any other streaming service, including Netflix, with almost half of YouTube viewing on TV. Its unique scale and never-ending funnel of content exists on the world’s most powerful recommendation system, attracting other streaming platforms to rely on it for reaching new audiences.

As the fastest growing connected TV operating system that hosts more than 2.5 billion monthly active users, YouTube’s broader ambitions, sports strategy and several key advantages could position it to compete against most other aggregation platforms.

Ripple Effects


Julia Alexander
Director of Strategy
Parrot Analytics

Lucas Shaw
Managing Editor, Media & Entertainment
Bloomberg News


Media transformation is experiencing a sea change moment. Streamer woes and existential quandaries, talent strikes causing profit delays, AI’s impending role in entertainment, and competition from tech giants Alphabet, and Meta are just a few of the burning priorities dominating C-suite decisions. Experience a candid conversation that blends data insights with a journalistic point of view about imminent threats, opportunities and what should be done to win with consumers.


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Photos from CTAM Think May 2023

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In case you missed it

View photos and session recaps from CTAM Think