Appearing at CTAM Think Philadelphia, March 14

Adrian Swinscoe
Customer Experience Advisor and Forbes contributor


Adrian Swinscoe is a customer experience advisor, author and speaker, and has been growing and helping develop customer-focused large and small businesses for 20 years. He has previously worked with Shell, Financial Times and The Economist Group and has advised and consulted to numerous large and smaller businesses around the world helping them engage with their customers, build their customer retention and improve their service and customer experience.

His clients have included Schlumberger, TUI, The Borough of Croydon, Now TV, ITV, Pega, 1800Contacts, Talk Talk, Gazprom Energy, CIMA, Bibby Financial Services, Harper Collins, Microsoft, Pearson, Consumers International and Costa Coffee amongst others.

Adrian is a frequent writer, interviewer, podcaster, conference speaker, panelist, chair and workshop leader on all things related to customer experience.

Adrian has an MBA, PGCE and an MA in Economics.

Podcast Series: Adrian Swinscoe’s RARE Business Podcast

A series of podcasts where Swinscoe interviews the great and the good from around the world of business to help you develop ideas, strategies and insights around customer and employee experience…essentially, I’m looking for clues that will help you build businesses that both customers and employees love.

Topics include:  customer service, customer experience, employee engagement, technology, adaptable and responsive organizations, high-performing teams and all related issues.



How to Wow: 68 Effortless Ways to Make Every Customer Experience Amazing

Don’t let your business fall behind, look inside and take your customer experience to the next level using these 68 strategies that will show you how to stand out from your competitors, whatever your business.

Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, you’ll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more.


Click here for Adrian’s Forbe’s webpage including articles on the following topics:

Interviews and Videos

​Humans vs. Technology
(Influence 2.0 Marketing Summit)
​Leaning into
Customer Loyalty