CTAM Wired

CTAM Wired is an executive webcast series that brings experts and expertise straight to your office.​ From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.

Consumer Trends & Implications: A 4-Part Webcast Series

Sept. 23  |  Sept 30  |  Oct. 7  |  Oct. 14

All webcasts from 3:00 – 3:30 p.m. ET

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*Included in your CTAM membership

Join this four-part CTAM Wired webcast series to explore game changing customer relationship models, DTC service engagement trends, and the latest lessons in gaming and the Latino streaming marketplace to grow untapped audiences and stimulate your distribution, marketing, content and advertising strategies.

Part Two, September 30, 2021

Becoming an MVP (Most Valuable Provider)

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What makes a TV source indispensable to viewers vs. a “nice to have”? Discover findings from Hub’s annual survey of the providers, including streamers and DTC services that viewers consider most valuable, the qualities that make them more valuable, and the features that matter most to key segments and demographics.

Speaker

Jon Giegengack

Jon Giegengack

Founder and Principal

Hub Entertainment Research

Part Three, October 7, 2021

The State of Latinx Streaming Behaviors

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The Latinx streaming ecosystem has been exploding. Get up to speed on what Latinx/Hispanic audiences are watching, on which platforms, and on which devices to better strategize your distribution, marketing, content, and advertising strategies to engage and resonate with this valuable, entertainment-forward audience.

Speaker

Adriana Waterston

Adriana Waterston

Chief Revenue Officer and Insights & Strategy Lead

Horowitz Research

Part Four, October 14, 2021

Games as a Relationship

How gaming is changing the broader entertainment landscape

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The video game business has shifted from transactions to relationships – providing valuable lessons for telecommunication operators, content creators, distributors, and others. Obtain insights on the Games as a Relationship model, the consumer attitudes and behaviors driving its success, and advice for organizations looking to level-up to relationship status.

Speakers

Mike Salmon

Mike Salmon

SVP, Gaming and Esports

Magid

Jason Rice

Jason Rice

VP, Qualitative Research

Magid

Previously: Part One, September 23, 2021

Retaining Viewer Engagement in 2021 & Beyond

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As the future of TV distribution becomes more fragmented, winning the battle for viewer’s time will require knowing the factors that influence their behaviors. By quantifying the usage overlap between Cable, SVOD, and FAST distribution channels, uncover how the drivers of engagement differ from consumer on “set and forget” to households more prone to service switching.