CTAM Wired is an executive webcast series that brings experts and expertise straight to your office. From analysis of new technologies to subjects that shape the market, CTAM produces relevant content with one-click convenience for office or on-the-go access.
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CTAM Wired Webcast: Streaming TV’s Great Divide
Recorded January 25, 2024
Challenged budgets are impacting retail spend and fostering SVOD cycling as consumers pay 32% more for groceries and 26% more for general merchandise products then before the pandemic. Explore the resulting great divide between basic and premium TV and perceptions of bundles that offer MVPDs new revenue streams.
Speaker
John Buffone
CircanaJohn Buffone
Vice President, Industry Advisor
Circana
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