The Mark Awards recognize
excellence in cable and content marketing, and this year
CTAM members chose a total of 194 winners – 64 gold, 75
silver and 55 bronze.
Among all content
providers, HBO received the most
awards, winning a total of 23 Mark Awards. Disney
ABC Networks Group followed
with 21. ESPN and National Geographic Channel shared the
distinction of winning the most awards for a single
basic cable network with 12 each.
Time Warner Cable won the
most Mark Awards among cable companies with nine,
followed by Cox Communications with eight.
CTAM President and CEO
Char Beales presented Turner Broadcasting with the “Top
of the Mark Award” for the “Conan on TBS 2011 Launch”
integrated campaign. TBS succeeded in engaging the rabid
team “Coco” fans by letting Conan be Conan and won over
a whole new viewing audience by using traditional media
in unconventional ways.
In addition, Beales
handed out CTAM’s “Most Innovative” award to HISTORY for
“HISTORY Foursquare,” an initiative that used the social
media check-in function to introduce young adults to the
premiere of “America The Story of Us.
The awards were announced
October 6, 2011 at CTAM in New York.
the sizzle reel highlighting all the
CTAM - Cable
& Telecommunications Association for Marketing
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