See curated highlights from the SCTE • ISBE Cable-Tec Expo with our complimentary webcast, Oct. 16​​

Technology + Marketing = Impactful Consumer Experiences

Technology advancements are transforming our connected lifestyles and are a vital part of today’s consumer experiences.

As a result, marketers are becoming more immersed in the design, development and delivery of cable’s advanced services and solutions.

CTAM is helping you keep up with the latest connectivity technology from the innovative minds developing it, and how it will shape and influence your go-to-market strategy.



News, notes, takeaways and illuminating ideas from Cable-Tec Expo 2019.

Read our show recap here: Cable-Tec Expo 2019: What Marketers Should Know

Highlights from Thursday, October 3

Thursday’s highlights are here​, including:

  • Traffic and billing and ads: Oh my!​
  • Video: Infrastructure for the Connected Consumer
  • The Smart City Revolution
  • ​Video: Paul Whittlesey from ATX Networks on Access Architecture​
  • Inventor extraordinaire wows the crowd​

Highlights From Wednesday, October 2

  • The joy of targeted advertising, Charter-style
  • Comcast’s customer journey explained​
  • Stewart Schley talks IP Video with Marc Cohen, Executive Vice President of Evolution Digital​​
  • Stewart Schley talks to Commscope’s Massimo DiSabato on the path to 10G Broadband

Highlights from Tuesday, October 1

View Tuesday’s highlights from a busy day at the expo, including:
  • Latency’s a thing
  • Connectivity is key
  • 10Gs are better than 5
  • Cities are getting smarter
  • Clothes make the company

Highlights From Monday, September 30

Introducing cable’s new star performer: DAA​

Marketers, prepare to be acronym-ized. Again.

With only one day in the books, the term du jour from the Cable-Tec Expo 2019 is already apparent: DAA. We’re hearing lots of references to the architectural breakthrough early on from here in Expo-land (that would be New Orleans) as engineers, technologists and inventors gather for cable’s annual tech-fest. Discover what it is and why it’s important.

A marketer’s dream? Home monitoring comes to life​

Trick question of the day: Who are the most obvious prospects for new sensor-based networks that help aging Americans monitor their health and welfare with the help of technology?  If you said aging Americans, maybe think again. Find out here.​ ​



Resources covering where advanced tech meets smart marketing 

CTAM synthesized the most important, consumer-impacting advances from SCTE ISBE Cable-Tec Expo 2019, packaged in sharable communication tools.​

Executive Q&A with Expo Co-chairs

  Tom Adams​
EVP Field Operations
Charter Communications
  Bill Warga​
VP, Technology
Liberty Global plc.

Podcast now available – a Presidential Conversation (that’s free of cheap jabs and sharp attacks) reveals the outcomes from linking technology with marketing

  Vicki Lins
President & CEO
  Mark Dzuban
President & CEOSCTE ISBE

Webcast featuring curated highlights from Expo, Oct. 16 

Visit the official SCTE • ISBE Cable-Tec Expo® 2019 website for more information about the show.​​​​​