Technology + Marketing = Impactful Consumer Experiences
Technology advancements are transforming our connected lifestyles and are a vital part of today’s consumer experiences.
As a result, marketers are becoming more immersed in the design, development and delivery of cable’s advanced services and solutions.
CTAM is helping you keep up with the latest connectivity technology from the innovative minds developing it, and how it will shape and influence your go-to-market strategy.
News, notes, takeaways and illuminating ideas from Cable-Tec Expo 2019.
Read our show recap here: Cable-Tec Expo 2019: What Marketers Should Know
Highlights from Thursday, October 3
Thursday’s highlights are here, including:
- Traffic and billing and ads: Oh my!
- Video: Infrastructure for the Connected Consumer
- The Smart City Revolution
- Video: Paul Whittlesey from ATX Networks on Access Architecture
- Inventor extraordinaire wows the crowd
Highlights From Wednesday, October 2
The joy of targeted advertising, Charter-style
Comcast’s customer journey explained
Stewart Schley talks IP Video with Marc Cohen, Executive Vice President of Evolution Digital
Stewart Schley talks to Commscope’s Massimo DiSabato on the path to 10G Broadband
Highlights from Tuesday, October 1
- Latency’s a thing
- Connectivity is key
- 10Gs are better than 5
- Cities are getting smarter
- Clothes make the company
Highlights From Monday, September 30
Introducing cable’s new star performer: DAA
Marketers, prepare to be acronym-ized. Again.
With only one day in the books, the term du jour from the Cable-Tec Expo 2019 is already apparent: DAA. We’re hearing lots of references to the architectural breakthrough early on from here in Expo-land (that would be New Orleans) as engineers, technologists and inventors gather for cable’s annual tech-fest. Discover what it is and why it’s important.
A marketer’s dream? Home monitoring comes to life
Trick question of the day: Who are the most obvious prospects for new sensor-based networks that help aging Americans monitor their health and welfare with the help of technology? If you said aging Americans, maybe think again. Find out here.
Resources covering where advanced tech meets smart marketing
CTAM synthesized the most important, consumer-impacting advances from SCTE ISBE Cable-Tec Expo 2019, packaged in sharable communication tools.
Executive Q&A with Expo Co-chairs
Podcast now available – a Presidential Conversation (that’s free of cheap jabs and sharp attacks) reveals the outcomes from linking technology with marketing
President & CEO
President & CEOSCTE ISBE
Webcast featuring curated highlights from Expo, Oct. 16
Visit the official SCTE • ISBE Cable-Tec Expo® 2019 website for more information about the show.