• Working Remotely: Nearly 3 out of 4 Americans feel prepared to work from home (72%), but that depends on the wireless provider (in-home Wifi vs. hot spots, etc.) (HarrisX)
  • Seven in ten home internet subscribers are using the internet more (68%), overall since COVID-19, with almost half “a lot” more (45%). (Horowtiz COVID-19 Research & Resources)
  • 60% of U.S. households report at least some added at-home usage (work or study) with having added 2.4 NEW at-home work or study users per household in the past 5 weeks. (ShareTracker)
  • Connectivity Expectations: The vast majority of people expect their Wireless, Broadband and TV needs to be met (HarrisX)
  • Broadband providers are delivering on U.S. households’ needs in this time of crisis with over three-quarters rating their needs favorably in: (Horowitz COVID-19 Research & Resources)
    • 76% | Meeting needs in the household
    • 75% | Reliability in terms of outages
    • 71% | Meeting needs in terms of speed
  • Still, almost half of Americans are feeling slower speeds and connectivity issues as networks are getting overloaded. (HarrisX)
  • Secondarily, people are looking for their Internet Providers to waive late fees (16%), provide more speed (16%), service discounts/free service for qualified users (16%) and deferred payment options (15%). (ShareTracker)
  • Many don’t feel prepared to educate their kids at home. (HarrisX)
  • Nearly 1 in 5 Consumers are planning to upgrade their Internet service for higher speed in next 30 days, with 18% expecting to upgrade or switch for increased speed (ShareTracker)
  • 7% of respondents signed up for broadband service in the last 60 days (4% of that 7% signed up for an MSO broadband service). (CTAM/HarrisX, May 2020)
    • Switchers to MSOs were more likely to upgrade speeds (CTAM/HarrisX, May 2020)
  • 17% of all broadband additions were new and did not previously have in-home Internet before using free Wi-Fi and/or their wireless broadband, or doing without either. (CTAM/HarrisX, May 2020)
  • 57% of all new connects said they would keep the service after COVID with 79% of cable connects saying they would stay. (CTAM/HarrisX, May 2020)

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