Examine the opportunities for leveraging consumers’ pandemic-accelerated entertainment and lifestyle demands by enhancing user experience, content choice, aggregation, search and recommendation, as well as exploring emerging opportunities in gaming, education, health, and home automation. 

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  • One in four Americans say they have already made an effort to support local businesses and over half say they are likely to do so to make sure those businesses stay afloat. (Horowitz).
  • Over three-quarters (78%) of Americans are willing to invest in local community businesses to help them survive the economic impact of the pandemic. (Horowitz)
  • Over one-third of business employers are having their employees work from home (remotely) (34%) with over one-quarter temporarily reducing/suspending operations (28%). (ShareTracker)
  • In addition, there’s also a need among one-quarter of business employers to create new security measures (25%) as well as have the ability to use and support more mobile devices (23%). (ShareTracker)
Learn about how the industry’s working together to provide connectivity solutions to small businesses here.
  • Over two-fifths (43%) of businesses are experience some broadband service issues with 31% experience wireless service issues. (ShareTracker)
  • Business customers are most interested in offers that . . . (ShareTracker)
    • For Broadband:
      35% | Service discounts/free services for qualified users
      23% | Eliminating data caps, as well as waiving late fees
    • For Wireless:
      25% | Deferred payment options
      21% | Waive late fees and eliminate data caps

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