Companies need to adapt for the current environment and plan for the future.
People expect this current COVID-19 lifestyle to last for a while (56% said 3-12+ months). (Magid)
Consumer shopping has shifted during COVID-19 with the majority of shoppers buying necessities only such as groceries, cleaning and sanitation supplies, and healthcare supplies, with 36% shoppers doing so online. (HarrisX)
Market share is up for grabs as more people are actively trying new brands: entertainment, news, and grocery items. Increased sampling is driven by younger families, creating future brand loyalists. (Magid)
Due to cable’s willingness to help subscribers and lower income families during COVID-19, about four in ten Americans in the respective footprints of Comcast, Charter and Cox have a positive perception of how the internet companies are supporting the local community. (Horowitz)
Six in ten Americans (59%) have a positive perception on how their local/state governments have handled the crisis to date, compared to 44% for the federal government, as well as more positive perceptions on their state/local government’s preparedness. (Horowitz)