Through a compilation of the latest industry trends and newest media initiatives, this resource provides members with timely knowledge and future-forward thinking to consider new business opportunities, influence strategy and positively impact the consumers they serve.
Watch how CTAM and its member companies are driving results on important business initiatives that prevent content theft, stimulate content discovery, amplify broadband superiority and generate customer acquisition in this 90 sec. video.
Animation Hooks Viewers
The animation genre performed well in the Covid-19 production environment, fostering a boon in animated content and creating an opportunity for companies that don’t have a history of animation to explore it.
The Expansion of Gaming and Its Cross-Media Potential
Discover how gaming’s expansion of markets can lead to new media opportunities as the intersection of gaming and game technology increases with broadband, pop culture, TV and film.
Cultural Brand Relevance
Tap into cultural diversity and inclusion to lead positive change for your staff and the customers they serve in order to better fuel innovation and growth, as well as to create relevant brand messaging for your target audiences.
Global Youth – Voices & Future
Get a holistic pulse on youth ages 16-24 regarding their current outlook and on the future regarding social issues, mental health, media, entertainment, brands, finances, the environment, politics, aspirations and more.
Sports Betting in Media
Discover how companies are positioning sports betting to be the next growth opportunity for the media industry and integrating it into their business strategies, as well as consumer interest in betting directly through the TV.
Piracy & Consumer Videos
See how these industry initiatives are reducing the financial impact of piracy and how by identifying consumer behavioral drivers and executing a hyper-targeted communications plan, unwitting consumers can get informed and educated on the risks of accessing pirated content.
Video Streaming Competition & Trends
Discover projections of the near-to-medium future of media and stimulated thinking on what might come next in the steaming “war”.