In today’s world, reinventing corporate behavior is an ongoing necessity; tapping into cultural diversity and inclusion to lead positive change for staff and the customers they serve in order to better fuel innovation and growth. Learn how successful brands like Pixar and Google create cultural relevancy with effectiveness and sensitivity to invigorate practices that can best serve your customers and viewers.

Why Inclusion Matters?

  • Diversity of thought and diversity of demographics pays off over time and creates a sustainable business
  • Diversity of thought is foundational if a company wants to avoid disruption and innovate continuously over time to survive and thrive the changing marketplace
  • Diversity within the company helps ensure that your brand has cultural relevance, effectiveness and sensitivity

CTAM Think Webcast Recording: Collective Genius: Valuing Differences & Providing Equal Opportunity

Linda A. Hill, Ph.D.

Harvard Business School

Linda A. Hill, Ph.D

Professor of Business Administration, and Chair, Leadership Initiative

Harvard Business School

An in-depth look into tools and tactics for companies to keep great ideas flowing, fuel innovation and stimulate positive change during challenging times from one of the top experts on leadership, Harvard Business School’s Linda A. Hill.

Webcast Recording
*Webcast and Recap Available to CTAM members only.
Infographic Executive Recap

Advertising Culture Check

In today’s world, inadvertent racial and cultural negative connotations can quickly cause brand damage and lost revenue. Culture Check, Horowitz’s new advertising insights solution, is a rapid turnaround product that tests creative for cultural relevancy and sensitivity. Delivering a scorecard for key attributes and recommendations, Culture Check helps clients ensure their creative is effective and resonant.

Video: Testing Creative for Cultural Relevance and Sensitivity

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