From the ongoing global pandemic, to police brutality and systemic racism sparking protests around the world, to disasters caused by climate change and activism around the environment – this year has brought a huge amount of change, disruption and uncertainty. Explore how the events of 2020 are shaping young people’s (ages 16-24) plans, beliefs and attitudes for the future from ViacomCBS’ latest global study across 15 countries, Beyond 2020 Global Youth Voices and Futures.
Youth Global Insights Blog
Tap into insights from ViacomCBS’s global executives through this interactive blog on the youth around the world.
Key Takeaways for Brands and Companies
1 | Adapt
Brands can drive public change around social issues in the long term (there’s no quick fixes)
2 | Facilitate
Provide an escape for young to let loose and have fun
3 | Inspire
Help young people explore their interest in travel, in culture, self-discovery (mental health improvements)
Global Youth Statistics
Individual/Professional Growth and Prosperity:
Leisure and Travel:
Media & Entertainment: