With piracy estimated to cost the industry as much as $71 billion annually and approximately 8M consumers currently having a pirated device and at-risk of malware and identity theft, it’s imperative that the industry reduce the financial impact by educating consumers about the risks of accessing pirated content.

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Consumer Education Stats on Piracy

  • 42% of active pirates say they would use a legal means to get their content of choice, even if it costs more, if their needs were addressed (reasonable cost, convenient access, etc.) (Hub Entertainment Research, Privacy + Piracy Report – Sept. 2020)
  • Forty-four percent of pirated entertainment content is malicious software (Source: Digital Citizens Alliance, 2019)
  • Discover more on the cross-industry initiative and how to get involved here.