Since sports betting was legalized in 2018, the betting handle in the U.S. has surpassed $23 billion according to the Legal Sports Report and is poised for exponential future growth providing opportunities for the media industry to leverage this emerging industry.
Hear from the experts in the latest CTAM Wired Webcast on the importance of sports betting, how ESPN is integrating it into their strategy, as well as consumer interest in betting directly through the TV.
- Lauren Keiling – Director of Strategic Insights, ESPN
- Adriana Waterston – SVP, Insights & Strategy, Horowitz Research
Discover more on multicultural opportunities to increase sports betting frequency among certain demos (Hispanics, African Americans, Asians, and women), as well as additional key implications on the industry here.