Former global Head of Strategy for Amazon Studios Matthew Ball forecasts the transitions facing media companies as new, OTT technologies, services and consumers have turned the tide of video streaming and steered the competitive direction of the industry. Discover how Amazon, AT&T, Comcast and more are going OTT to maximize consumer value and how the convergence of content and technology is expanding competition in media.
Peter Csathy: Rules of the Media Race are Changing
Peter Csathy, founder and chairman, CREATV Media grades the performance of the top streaming services like Netflix, Disney Plus, HBO Max and others, and how media companies are breaking the bank for video libraries, IP and transformational technologies to grow scale and global reach.
Hub Entertainment Research: The Evolution of Video Branding
Hub Entertainment Research’s study The Evolution of Video Branding provides in-depth findings on consumers’ perception of the top streaming services and TV networks and how media companies compete for time and attention.
Tedd Cittadine: How Content Providers Grow Their Audiences on Roku
Tedd Cittadine, VP, Content Partnerships, Roku Inc. discusses the growth opportunities that the CTV platform, Roku offers both AVOD and SVOD services and success stories of user acquisition, customer retention, brand marketing, advertising, ad technology and more.