Citing an estimated 5.4 billion downloads of pirated content and 21.4 billion visits to streaming piracy cites — and that’s 2016 data — 30 media heavyweights coalesced last summer in a move to collaboratively fight piracy. They call themselves “ACE,” or, the Alliance for Creativity & Entertainment, and are aligned with the MPAA.

ACE was formed in June 2017; by November, headlines like this one were popping up in the technical trade press: “Hollywood strikes back against illegal streaming Kodi add-ons / It could be the end for popular Kodi add-ons Convenant, urlresolver and metahandler” (Engadget). And this one, a month later, in “Why Your Kodi Box Isn’t Working, and What to Use Instead.”

ACE members include: Amazon, AMC Networks, BBC Worldwide, Bell Canada and Bell Media, Canal+ Group, CBS Corporation, Constantin Film, Foxtel, Grupo Globo, HBO, Hulu, Lionsgate, Metro-Goldwyn- Mayer/MGM, Millennium Media, NBCUniversal, Netflix, Paramount Pictures, SF Studios, Sky, Sony Pictures, Star India, Studio Babelsberg, STX Entertainment, Telemundo, Televisa, Twentieth Century Fox, Univision Communications, Village Roadshow, the Walt Disney Company, and Warner Brothers Entertainment. So, pretty much everybody.

Why this matters: At least moles are getting whacked, and that’s because of industrial unity and ACE. Will they pop up next week, somewhere else, with a new name? Maybe. Probably. For that reason, it’s perhaps best to look at this one from a place of “if left unchecked…” Anyone who’s experienced a mole/vole/prairie dog/mouse situation in the back yard can attest — not good.