Sports, in general, is a useful barometer of consumer viewing behaviors – which is why it seemed plausible to highlight Sandvine’s findings, from this summer, about pirated viewing of the World Cup Games. Read more in this blog; condensed version is that Sandvine studied the HTTP traffic moving over one Middle Eastern Network, and found that 40% of streams were illegal, from unlicensed providers. Kodi-based devices enabled a big chunk of the activity. That had to put a dent in the $3.2 billion FIFA was anticipating, in broadcasting fees.

Switching over to boxing: The biggest of the Big Fights in 2017 was Mayweather vs. McGregor. To watch it live, people paid $99.95 for an HD stream. When the match began, a couple of people using Facebook Live shared the stream. According to an article from Yahoo!Sport, one screenshot shared from Facebook Live showed 472,000 viewers watching a pirated stream, while another had 234,000 viewers. Just the viewership from those two streams could cost the event more than $70.6 million. Related research from Irdeto, a digital platform security company, discovered 239 streams that reached 2,930,598 viewers. Want more? Here’s additional perspective from Sandvine.

Why this matters: Two words – lost revenues.

Mayweather v McGregor fight