Consumer Messaging Map

Illustrates the most proven messaging to employ regarding TV Everywhere, based on research findings as well as practical use by CTAM member companies:

TVE Messaging Map

Research Findings

Emotional benefits of TVE:

TVE Emotional Drivers

Sign In Messaging

General messaging examples that convey the benefits of TV Everywhere:

  • The freedom to watch many of your favorite shows on your terms – when you want it, where you want it, on the most convenient device available – provided at no additional cost with your (brand) subscription
  • Watch many of your favorite shows on your schedule, inside or outside of the home, on many different devices, such as a laptop, tablet, or smartphone
  • {brand} is part of the TV Everywhere viewing experience. It’s the freedom to watch your favorite shows, sports, news, events and networks – on your schedule, on your choice of device, whether you’re on the go or at home