Did you know that 80% of consumers expect a personalized experience when shopping, and many will abandon their carts or choose a competitor if they don’t receive one? This report includes swift segmentation initiatives that achieve positive return, including:
- Using a segmentation to specifically address website personalization for unauthenticated visitors.
- Integrating internal and external data to provide depth, breadth and accuracy and a winning combination emerges when you bring all your first- and third-party data into single views of your consumers, supported by an authoritative identity methodology.
- Layering in multiple use cases: While there may be 50 distinct segments that “live” within your customer base, different slices of these 50 segments may be relevant for different marketing initiatives.
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